Anticipating and embracing B2B social media trends is crucial for businesses. As we enter 2024, these trends will shape how your business will connect with audiences more than ever 👀
Although we can’t predict the future, we gathered our resources and experienced social media virtual assistants and came up with these B2B social media trends in 2024 that we think will bring you some great fortune this year—plus some tips on how you can leverage these trends. 💯
In this blog post, we’ll cover these anticipated trends and how you can use them to your business’s advantage:
1. Video Content Dominance
Video content has proven to be highly engaging, providing a more immersive experience for users. It helps convey complex information in a concise and entertaining way.
At Outsourcing Angel, YouTube even became a new source of bookings for us in 2023 as we amped up our social media content production. So we hope and expect this trajectory to continue for the coming year!
💡Tip: Invest in high-quality video production. Create tutorials, product demonstrations, or behind-the-scenes footage. You can also utilise live videos for real-time engagement and interaction with your audience.
2. LinkedIn Growth
LinkedIn is a professional networking platform, making it THE platform for B2B interactions. The website’s constant evolution and emphasis on business-related content contribute to its growing significance. 💯
In fact, LinkedIn has experienced steady growth in recent years, attracting everyone from young professionals to CEOs. So if you’re looking for a virtual space to be in 2024, this platform should be at the top of your list.
👉 Related: How A LinkedIn Virtual Assistant Can Help Your Business
💡 Tip: Develop a robust LinkedIn marketing strategy. Share thought leadership content, participate in industry discussions and leverage LinkedIn Ads for targeted outreach.
Aside from that, you can encourage employees to optimise their own profiles and engage in relevant conversations too!
4. More Personalised Content
In 2024, more personalised content will be a proven and practical strategy. Businesses that embraced personalised content in the past have always learned more about their audiences.
Tailoring content to audience preferences doesn’t just enhance the user experience; it has a track record of solving problems, increasing engagement, and making content more impactful. It’s about delivering exactly what your audience needs, creating a meaningful and relevant connection that boosts your business!
👉 Related: Get more personalised content with this FREE ChatGPT Cheat Sheet
💡Tip: Use data analytics to understand your audience. Create buyer personas and tailor content based on their preferences. In addition, implement personalised email campaigns, and leverage social media algorithms to target specific demographics.
5. Employee Advocacy
👉 Related: 6 Unique Tips to Create a Strong Remote Team Culture
Employees are crucial but often untapped brand advocates who can lend authenticity to your brand. When they actively support your business on social media, it adds credibility that resonates with others. Moreover, their personal networks act like megaphones, significantly broadening the reach of your messages. 📣
So it’s not just about getting the word out; it’s about tapping into your employees’ varied connections to naturally expand your brand’s influence across different audiences.
💡 Tip: Provide your team with content to share, and recognise and reward their efforts. If you have the capacity, you can offer training on social media best practices to ensure a consistent brand voice as well.
6. Chatbots and AI
Anticipating a surge in prominence for B2B social media in 2024, chatbots and AI are poised to take centre stage. The reason? Automation through these technologies will significantly elevate your customer service by delivering instant responses. 🤖 This not only ensures timely and efficient communication but also streamlines processes, enhancing your overall efficiency.
👉 Related: Use this free social media tool to 3x your content production!
As businesses strive for seamless interactions, the integration of chatbots and AI offers a powerful solution to meet the increasing demands of real-time engagement and optimisation.
💡Tip: Use AI to analyse customer data and personalise interactions. Continuously refining and updating your AI tools based on customer feedback should also be common practice.
7. Personal Branding
Personal branding humanises your business in the digital world. ❣️ This important human touch fosters authenticity and trust, breaking down the barriers often associated with corporate entities.
As more businesses recognise the impact of individual narratives, you could also consider cultivating your personal brand so you can establish not just a corporate presence as a company leader, but also inspire like-minded individuals to do business with you.
💡Tip: Share behind-the-scenes glimpses, employee stories (with consent), and day-in-the-life content to humanise your business and connect with your audience on a more personal level.
8. Interactive Content
Interactive content encourages audience participation, increasing your business’s engagement and shareability online. 👌
It also transforms the user experience, making it dynamic and memorable. In an era where connection is key, this trend is set to redefine how B2B brands captivate and resonate with their audiences, creating not just content consumers, but active and engaged participants in the digital conversation.
💡 Tip: Create polls, quizzes, and interactive infographics. Encourage users to share their results and opinions. After that, you can use feedback from interactive content to refine and tailor your future marketing strategies.
9. Podcasting for B2B
Podcasts provide a unique platform for in-depth discussions and insights, meeting the escalating demand for on-the-go, audio-centric content consumption.
In fact, as digital audio listeners increase in number, podcasts show no signs of slowing down. According to an eMarketer research, podcast listeners have been steadily growing in number alongside radio listeners since 2017. More importantly, 28% of podcast listeners have purchased a product they heard about on a podcast!
So it’s clear that people are giving increasing value both to depth and flexibility, and more and more B2B brands are recognising podcasts as a potent tool to deliver meaningful and easily digestible content. So why not follow in their footsteps? 🤔
💡 Tip: Start a branded podcast featuring industry experts, insights, and discussions. Promote episodes on social media and if possible, collaborate with influencers in your industry. And don’t forget to ensure high audio quality and consistency in publishing!
11. Ethical and Sustainable Practices
This trend has been made more popular by a visible change in consumer priorities over the past few years. Now, online customers place an increasing emphasis on aligning with brands that reflect their values.
👉 Related: Check out our charity work here
By spotlighting ethical and sustainable practices, your business not only responds to this consumer sentiment but also builds trust in your leads and fosters loyalty in your clients for repeat purchases 🤝
💡 Tip: Involve your audience in your journey by being transparent about your business efforts and goals. Share stories, initiatives, and milestones on social media. Clearly communicate your company’s commitment to ethical and sustainable practices.
12. Emphasis on Data Privacy and Security
With escalating concerns surrounding data privacy (especially due to AI technology), businesses are recognising the importance of taking proactive measures. Addressing these issues head-on is not just a response to industry trends. It’s a necessary move to establish and sustain customer trust.
👉 Related: 12 Tips to Keep Your Data Safe with Virtual Assistants
💡 Tip: Educate your audience on the measures you take to secure their data. Regularly update and audit your privacy practices in line with industry standards and regulations.
How to Keep Up with Social Media Trends
The best way to stay ahead of social media trends? Establish proper systems and processes within your business. By doing so, you create a foundation that not only adapts to but anticipates any shifts in the social media landscape.
Creating a proper system helps you regularly monitor industry trends to remain on the cutting edge of what’s relevant and resonant in your field. It will also help you stay informed about platform updates. Social media platforms are dynamic, and understanding the latest features and algorithms is key to optimising your strategy.
Most importantly, you should have a process that lets you easily adapt your strategies in real-time to align with the evolving needs and expectations of your audience.
At the end of the day, social media is a conversation, and the best conversations are dynamic. So your processes better be flexible and responsive to help your business keep up with the changing trends! 💯
By embracing these 12 B2B social media trends and staying agile, your business can navigate the social media landscape successfully in 2024 and beyond!
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Your business needs the right systems, processes, and virtual support to leverage any social media trend that comes your way.
If you’re interested in any of these solutions, book a Free Discovery Call with us and let us know how we can help!
3. Social Media Virtual Assistants and Strategists
If your business has no clear social media strategy yet, just know that you are missing out on paying customers BIG TIME 💸
Before purchasing anything these days, we bet you’re doing due diligence and browsing through social media about the product you’re considering. Your potential customers are doing exactly the same thing to your products and services.
👉 Related: The Ultimate Guide to Hiring A Social Media Virtual Assistant
A social media strategist helps you take advantage of this circumstance. They’re dedicated experts who can make all the difference—they know how to navigate trends, algorithms, and audience engagement strategies.
💡Tip: Consult a social media strategist first BEFORE hiring a social media VA.
A social media strategist crafts the plan, defines goals, and ensures that every tweet, post, or video aligns with your broader business objectives. Then your social media VA can execute all those tasks for you with ease.
In short: Before bringing in a VA, having a solid strategy is paramount.