As we plan to take on 2019, we’re all looking ahead, trying to glimpse what’s round the curve. The world of marketing evolves at lightning speed and each new development keeps marketing agencies on their toes as they work towards scaling their business, growing their brand and maintaining customer trust. To be well prepared, you need to do your research and be aware of what the top marketing trends and predictions for Australian agencies are in 2019.
To future-proof your business, you need to be quick and responsive to new technologies and tools, and know which resources you need. A virtual assistant from Outsourcing Angel is a great resource, helping you manage your responses to these big changes as they happen. If your agency goes through this 4-point checklist and takes advantage of these trends, you will be on your way to achieving success in 2019.
1. Quality content rather than campaigns
There is so much emphasis on quality content this year. To make your messages relevant for the long term, your content should continue to nurture your audience and not treat them as short-term campaigns. The trend revolves around creating content aimed at a specific audience. You need to develop a deeper understanding of your target market and provide specialised content targeted to their specific industries, professions, lifestyles or demographics.
Your virtual assistant can help you do market research and create content that will target specific audiences, as well as implement techniques in measuring your content’s performance to make sure that your agency continues to be relevant to your audience.
2. Chatbots are the norm
Not only do your customers want information but they also want it quick. Chatbots are slowly replacing your old chat assistants and helping agencies improve customer service. Chatbots can quickly provide data-related answers to customer queries and take their requests. They can also be customised with a certain humor or personality that matches your brand, and they can be programmed to offer personalised service to customers.
Another good thing about chatbots is that they can be easily integrated with your website, mobile app or social media platforms. You can ask your virtual assistant to help you connect your chatbot to all the communication channels that your agency uses and configure it according to your clients’ most common questions.
3. Understanding how people prefer to interact
In 2019, marketing agencies will have to start rethinking their search engine optimisation (SEO) strategies. Marketing trends are pointing towards voice search and visual search as the next big thing in SEO. Marketing agencies in Australia should start thinking about what people are saying instead of what they are typing.
Visual search is the reverse of text-based search, where people use images to find text-based information. Your agency should pay attention to this shift and start to work with your virtual assistant in preparing specialised content to serve potential customers that are conducting image searches.
4. Put video marketing in the priority list
Videos that showcase the story of your marketing agency is better than any medium. If your agency didn’t focus on video marketing in 2018, you should definitely start this year. Your goal is to create video content that can drive traffic to you. Here are some elements you need to think about when you design your video marketing plan for 2019.
- Platform – YouTube may still be the most popular medium, but you should also explore other social media channels like Facebook and Instagram.
- Budget – Make sure to set a budget for your video marketing plan. You can have your videos professionally made, but if this is out of your budget, you can take advantage of free online video-making tools.
- Analytics – Whether you’re creating videos for your website, YouTube, Facebook or Instagram, pair them with accurate and valuable user analytics tools. This will help you gather more useful insights about your video marketing campaigns and know which areas you need to improve on.
Your virtual assistant can help you plan out your video marketing strategy for 2019 and manage your tools. Work to improve your strategies so you can make impressive gains in any platform you choose.
By making sure that you’ve gone through each element of this marketing checklist, your agency can stay on top of your competitors and make a promising start for 2019. Remember to do more research before drafting a marketing plan. Don’t worry, you don’t have to do all of the work on your own. Your virtual assistant from Outsourcing Angel will help you work around new forms of technology and content so you can stay ahead of the competition and capture new audiences
VA Writer: Jamie S. Ayque
VA Position: Digital Marketer