The Chinese Calendar may not be the universally accepted system, but the impact it has upon the world is still notable. We see this to be most evident in the noise that the Lunar New Year celebrations make all across the globe. Based on the centuries-old Chinese calendar, the actual date of the Chinese New Year happens when the second new moon after the winter solstice occurs. Not everyone knows this, but we all know when Chinese New Year comes along. And successful businesses take advantage of the festivities by finding different ways to promote their services during this time.
Is your agency ready to jump in on the opportunities the Chinese New Year festival presents? Are you fresh out of ideas on how to promote your company this time of the year? Here are 5 great Lunar New Year promotion ideas for your agency. With a virtual assistant from Outsourcing Angel to help you action these ideas, your agency will be well prepared to join in the Lunar New Year celebrations.
1. Get Your Team Involved
Agencies are only as strong as their team. So why not take your strongest suit – your staff – and get them involved in marketing efforts during the Lunar New Year? Have a Chinese New Year day in the office, take photos and get them on your social media accounts. People will love to see all the fun that’s happening in your team. This works even with virtual teams, as the range of communication platforms doesn’t restrict you and your team to one particular place. On top of that, seeing those happy faces helps build authenticity and trust in the hearts and minds of clients – both existing and new.
2. Reward New Beginnings
The new year is always marked with the message of new beginnings. So why not incentivise anything that involves new beginnings? A first-time client or a new job order – these can do with some incentives like a free hour consultation or additional support for a month. Bring good vibes into your new beginnings by being generous from the start.
3. Give Good Favor
How does your social media look like when the Lunar New Year approaches? It might be a good idea to fill up your timelines and feeds with snippets of wisdom and wishes of fortune this time of the year. On top of that, having graphics that line up with a Lunar New Year theme helps out as well. Don’t put a limit to the amount of wisdom quotes that you can throw in there. There’s plenty of wisdom to go around! Your virtual assistant can help you find the most inspirational and unique Lunar New Year greetings and can even design it to be aesthetically pleasing.
4. Have A New Year Get-Together
Both the Lunar and Gregorian New Year have one thing in common – they bring together the biggest parties the year will ever see. So why not throw a Lunar New Year party where you can invite your potential clients, existing clients, stakeholders and team members so you can all get together to build stronger networks and relationships? For agencies, accounts are very relationship-sensitive, so investing in events like these will be worth every dollar. Your virtual assistant can help you organise this event, manage your guest list and arrange an awesome Lunar New Year goodie bag for your guests that will make the event even more memorable.
5. Paint The Town Red This Lunar New Year
This Lunar New Year, don’t miss the chance to get in on the conversation and paint your town red. B2C businesses surely make a lot of noise, but there’s no reason for agencies to be quiet. Send fireworks flying and make your message be heard this Chinese New Year!
Any other promotional ideas you want to share? How will your virtual assistant from Outsourcing Angel help you create great promotional ideas this Lunar New Year? Let us know in the comments section below!
VA Writer: Patrick Mabilog
VA Position: Technical VA- Writer and Designer