Another year has come! And with that comes another set of amazing opportunities to reach our goals. Is 2019 poised to be a great year for your agency to grow and scale? I’m sure every business is excited by the idea of becoming bigger and better. More profits, more projects and more milestones. Who wouldn’t want any of that? But as much as we all want to grow, we have to admit that sometimes we feel ill prepared. Well, not to worry. It’s not too late to poise your agency for success this 2019! Linh Podetti, co-founder of Outsourcing Angel, definitely wants to help you achieve success. She has successfully built multiple six and seven figure agencies in the past 8 years. And she’s been helping other agencies do the same with her experience and her dedicated team of virtual assistants. Opportunities for growth come at a meteoric rate for agencies. And we need to be ready to spot those opportunities and maximise them. Are you ready to successfully grow your agency? Watch this video and learn the top five tips from Linh on how to successfully grow your agency this 2019.
1. Go Beyond Customer Expectations
If you want your clients to have a good and lasting impression of you, it’s not enough to just deliver a minimum viable service. You need to go beyond your customers’ expectations. At Outsourcing Angels, this is called the Rimba experience. The Rimba experience is named after a 5 star resort in Bali in Jimbaran, which is known for having one of the most amazing customer service experiences. What are you doing to provide your clients with an amazing Rimba experience? If your clients are touched by your exceptional, personalised services, you won’t just keep your clients. You’ll gain more as well!
2. Be On Top Of Your Numbers
What does your monthly revenue look like? Which of your services are most popular? How much do you spend on software, manpower and so on? Having a good grasp of your numbers is extremely essential to growth. You cannot grow what you don’t measure. Having a virtual finance assistant to keep track of your finances helps a lot, especially if you’re not naturally good at figures. By knowing your numbers clearly, you will be able to know how healthy you are financially and make targets for future growth.
3. Build Your Personal Brand
No matter what business you are in, a personal brand is a must have. People trust people and they like to buy from people. When your business doesn’t have a face, clients will find it very hard to trust you. You can build a personal brand by sharing personal stories and educational content that you are really good at. Using social media or your own website to share lessons and ideas is a great way to do that. If you don’t have the time to do this, you can get virtual professionals to handle content creation and branding for you.
4. Track Key Performance Metrics
Facebook leads, emails, referrals, consultations, proposals, packages sold, clients booked, onboarding rate, closure rate. There are dozens of key performance metrics that you need to track. These figures help give you an idea of your performance all across the year and give you a better picture of what you need to focus on to improve your visibility and reach. Click on this link to download a copy of the KPI Dashboard that we use at Outsourcing Angel, and start measuring your performance metrics today.
5. Build Your Team
The great Michael Jordan once said, “Talent wins games, but teamwork and intelligence win championships.” There is value in individual skill, but collective teamwork is what will bring your agency to the next level. The agency business is most importantly a people business. If you’re not building your people, you’re not building your business. Are you investing time and effort in your people? And more importantly, do you have the right people with the right set of skills on your team? Take the time to evaluate your team and build them up. When you do, your business will benefit from the upgrade. This year could easily become one of your best years ever. But just like anything in life, you have to set your business up for success by bringing in the right elements and making the right moves. Building your team with virtual assistants from Outsourcing Angel will certainly help you successfully grow your agency. If you follow these tips, you’re guaranteed to get much farther as an agency and as a team. Don’t settle for having an OK 2019. Go for a great one!
VA Writer: Patrick Mabilog
VA Position: Technical VA- Writer and Designer