Direct Marketing News: ActiveCampaign Acquires Onesend

In some big news for the marketing world, ActiveCampaign has recently bought OneSend. But what does this mean for your business, especially when it comes to direct marketing?

Let’s try to break it down.

What is Onesend?

OneSend is the go-to suite of tools for making ActiveCampaign work smoothly with Point of Sale (POS) systems like Retail Express and Infinity POS. It powers franchises, brands with multiple locations, and agencies that resell products or services.💲

With Onesend, entrepreneurs and shop owners blend together their in-store and online sales and marketing. That means better customer experiences, thanks to the seamless automation of all your touchpoints with potential and existing buyers.

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And just in case you didn’t know: What is ActiveCampaign?

ActiveCampaign helps businesses automate their marketing tasks, making things like sending emails, managing customer relationships, and running campaigns an easy breeze.

It’s known for its user-friendly interface and powerful automation features, making it a top choice for businesses looking to level up their marketing game.

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What does this mean for your business?

So now that the two platforms are merging not just their tech, but also their teams, what can we expect moving forward? 🤔

As an email marketing news:

This update might mean your business can have expanded targeting and personalisation. Hopefully, we can all anticipate a more sophisticated approach that empowers email marketers to reach their audience with unprecedented precision, using highly personalised and more targeted campaigns.

Imagine sending messages that feel like they were crafted just for that particular customer—done on a bigger scale 👀 This could be a game-changer for businesses trying to reach more of their ideal customers. Our emails could actually speak to audiences like we know them on a deeper level.

As an automation news:

This means less manual work and more efficient ways to connect with customers 👌 ActiveCampaign is already good at doing things automatically. Now, with OneSend’s help, it’s expected to get even smarter.

Marketers can look forward to stronger automation tools and *fingers crossed* a more efficient direct engagement with customers. This increased efficiency can translate to time savings and improved campaign performance!

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As a direct marketing news:

This means you can easily go global! 🤯

Onesend has a huge reach with OnesendHQ, the platform that allows multi-location stores and franchises to “create, distribute, and send email and SMS campaigns across multiple customer bases at once.”

With this platform, combined with ActiveCampaign’s technology, your business just might be able to expand direct marketing efforts internationally. Tapping into new markets and audiences will be more achievable than ever.

So if you’ve dreamt of your brand or business going global, congratulations—your dream’s one step closer to reality! 🤩

As an analytics news:

This means more commitment to data-driven marketing 🧑‍💻

ActiveCampaign’s existing Partner Portal, combined with Onesend’s Portal Companion, brings “richer analytics and detailed account management,” according to their acquisition announcement.

In other words, marketers and business owners can expect more comprehensive insights into the performance of their direct marketing campaigns, enabling them to refine strategies and achieve better results.

This could all give you a clearer picture of how well your campaigns are doing, helping you make smarter choices 💡

So In A Nutshell…

As ActiveCampaign and OneSend join forces, businesses using ActiveCampaign for direct marketing should keep an eye out for new features that enable:

• higher-level personalisation
• less manual work
• multi-expansion of direct marketing efforts
• more comprehensive data insights

All of these mean an elevated customer experience, which is a significant win for businesses aiming to stand out in the crowded market and build stronger connections with their audience 🤝

With this acquisition, talking to customers might become much more interesting and, who knows, maybe even a bit more fun! 😉

“Incorporating the Onesend services into ActiveCampaign’s partner portal will provide agencies across the globe with a partner portal that can meet all of their business needs—unifying the best of both tools. ” – Jason VandeBoom, CEO & Founder of ActiveCampaign