Skip to main content

ChatGPT is the shiny new tool in every marketer’s AI toolkit. But: few actually know how to get targeted and personalised answers to assist them in their marketing content and strategy. That’s why we came up with The Ultimate ChatGPT Marketing Cheat Sheet. 😉

So if you’re struggling to:

  • Get valuable and industry-specific advice from ChatGPT,
  • Come up with your own prompts and would prefer a “fill in the gaps” solution using simple copy + paste

Then our Cheat Sheet is perfect for you! Our Marketing Manager developed this AI resource herself using her own marketing expertise. Plus, it’s been tried and tested by our staff.

So how do we get better answers from ChatGPT? We have a 3 step method on how to use it properly! 💯

Our 3 Step ChatGPT Method

Let us give you an example of how our method works. Say, you want ChatGPT to write you an entire YouTube script – most people would just type in:

“ChatGPT, please help me come up with a YouTube script on ‘How to hire a virtual assistant from the Philippines’”

ChatGPT’s response to that would look something like this:

What you’re going to get is a very generic YouTube script that any one of your competitors could share online. It’s NOT unique, it doesn’t target YOUR customer’s specific pain points and it’s not personalised to your business, your USPs, or even use the right tone of voice.

All you’ll end up doing is having to waste time editing the script. 🤷

But, if you use our 3-step method, it’ll train ChatGPT to come up with something much better! Just look at the difference:

STEP 1. Assign ChatGPT a role

STEP 2. Provide context about your channel and audience

(don’t worry, our Cheat Sheet has a “fill in the gaps” template you can just copy+paste to personalise)

Step 3: Be as specific as possible with your output expectations

e.g Include info about who’s presenting the video, the tone of voice, video length and call-to-action.

The result of this more specialised prompt will blow your mind! 🤯 Here’s the intro and hook ChatGPT replied with:

The difference is crazy, right?

And this is just a teaser, our Cheat Sheet has a list of tried and tested prompts covering the following areas:

  • Marketing campaign & strategy
  • Blog
  • Google ads
  • Social Media
  • YouTube
  • Digital Marketing
  • Email Marketing
  • SEO
  • Website copy

You can also watch our latest video to discover how to use ChatGPT for marketing. Or keep reading this blog to learn all the ins and outs. 😉

In today’s digital landscape, consumers are bombarded with information from all directions. That means you must find innovative ways to capture and retain your target audience’s attention.

This is where the power of ChatGPT, an advanced chatbot from OpenAI, comes into the picture.

In this article, you’ll learn how to:

  • and most importantly, you’ll discover how to outsource tasks to ChatGPT-powered Marketing Virtual Assistants, so you can handle mundane tasks with finesse, and supercharge your productivity!
  • Enhance customer engagement with interactive and personalised AI-generated content
  • Generate captivating and persuasive marketing content effortlessly with AI techniques, saving you time and effort
  • Level up your social media game, from crafting attention-grabbing captions to generating engaging posts that resonate with your target audience

But of course, you’ll easily be able to do all of the above (and more!) by downloading our Cheat Sheet. 😎

Want to get right to it? Let’s unlock ChatGPT’s marketing secrets to skyrocket your success! 💯

Leveraging ChatGPT for Marketing Success

Pictured: (Left) Outsourcing Angel Marketing Manager, Annie Nguyen, always stays on top of AI updates. (Top) ChatGPT user interface, an AI writing assistant and chatbot for marketing.

ChatGPT, when harnessed effectively, can be the ultimate AI writing assistant and chatbot for marketing. You just type in a prompt or a question, and it provides an answer in real time!

This means that it can revolutionise your marketing department by enhancing customer engagement, generating compelling content, and improving your social media presence.

And that’s just the beginning! 🤯

Here are some tips to utilise ChatGPT and boost your marketing:

Enhancing Customer Engagement

One of the most exciting challenges for marketers is to establish a genuine and meaningful connection with their audience. 💗

With ChatGPT, you can tap into the magic of personalised interactions and ensure that you’re available for your customers 24/7. By harnessing the power of ChatGPT, you’ll be able to create tailored experiences that captivate your audience and make them feel truly special.

Personalised Interactions

ChatGPT allows businesses to tailor their customer interactions by understanding and responding to individual needs. It can provide customised recommendations, address customer concerns, and offer personalised offers or promotions.

Here’s how to do it:

Tip 1: Craft Targeted Prompts to Understand Customer Needs
Start by analysing your customers’ preferences, behaviours, and pain points. Use this valuable information to gain insights into what they truly desire and how you can address their needs effectively. 💯

With ChatGPT’s capabilities, you can generate prompts that resonate with your audience. Tailor your prompts to align with their interests, using language that speaks directly to them.

Tip 2: Offer Customised Recommendations to Address Concerns
Customers appreciate businesses that listen to their concerns. If you feed ChatGPT with your customers’ common queries, complaints, or issues, and ask it to come up with pre-programmed responses that offer empathetic and helpful solutions, then you’re golden!

Use ChatGPT to provide personalised recommendations based on customers’ preferences and past interactions. Whether it’s suggesting relevant products, complementary services, or helpful resources, the chatbot can assist in delivering tailored suggestions that delight your customers. 🤗

This way, you can address customer concerns promptly and provide the support they need.

Pro-tip: With our free ChatGPT Marketing Cheat Sheet, you can easily identify customer pain points, create buyer personas, and more!

24/7 Availability

Unlike traditional customer service channels, ChatGPT can be used to process customer inquiries and provide assistance around the clock. This ensures that your customers receive prompt responses and support, leading to increased satisfaction and loyalty.

Here’s how to do it:

Tip 1: Train ChatGPT for Contextual Understanding
Identify the most common inquiries from your current customers. Then, ask ChatGPT to provide responses for frequently asked questions or common issues.

That’s how you start teaching ChatGPT to understand the context of customer conversations. By asking the chatbot to analyse previous interactions and feedback, ChatGPT can provide more accurate and personalised responses over time.

After that, you can set up an automation with another digital tool to send these automated responses to your leads. This way, customers receive immediate assistance, even outside regular business hours.

Want help with your business automation? Click here to get some assistance from our Systems Expert!

Tip 2: Create a Knowledge Base
Build a comprehensive knowledge base of information that customers may need.

Include FAQs, troubleshooting guides, product information, and any relevant resources. With ChatGPT, you can make this knowledge without sweat.

Creating Compelling Marketing Content

Crafting attention-grabbing headlines and writing persuasive copy are essential skills for marketers. And with ChatGPT, you can generate creative ideas and refine your content in no time at all!

Crafting Attention-Grabbing Headlines

The average internet user’s attention span only lasts 8.25 seconds. So a captivating headline is crucial for capturing your audience’s attention!

With ChatGPT, you can generate a variety of headline options, experiment with different styles, and identify the ones that resonate best with your target audience.

Here’s how to do it:

Tip 1: Generate Multiple Options
Provide ChatGPT with relevant keywords, key phrases, or prompts related to your content or topic. This will help narrow down the focus and context for generating headline ideas.

Then, request ChatGPT to generate a variety of headline options based on the input provided. Be open to exploring different styles, angles, or approaches. Cast a wide net to uncover a range of possibilities!

Tip 2: Refine and Fine-tune
Refine the generated headlines by fine-tuning the language, structure, or tone. You can use ChatGPT’s language capabilities to make the headlines more concise, compelling, and engaging.

It’s as easy as copying & pasting the generated headlines and asking the chatbot to “make it more engaging”, or “make it catchier!”

Tip 3: Test and Analyse
Test a selection of your headline options by conducting A/B testing. If possible, you can also gather feedback from a focus group. Analyse the performance and impact of each headline to identify the ones that resonate best with your target audience.

Writing Persuasive Copy

Persuasive copy is the cornerstone of all successful marketing campaigns.

ChatGPT can assist you in refining your copy by suggesting impactful vocabulary, organising your ideas coherently, and ensuring your message is clear and compelling.

Here’s how to do it:

Tip 1: Generate More Impactful Vocabulary
Utilise ChatGPT’s assistance to generate impactful vocabulary that resonates with your audience.

Ask ChatGPT for suggestions on persuasive words or phrases that can evoke emotions, create urgency, or highlight the value proposition of your offering.

Tip 2: Proofread and Edit
ChatGPT can help you refine and simplify your copy, making it more accessible to your target audience. This ensures your message is clear, concise, and easily understandable. You can also avoid jargon or overly technical language that may confuse or alienate your audience.

You can also review your copy for grammar, spelling, and punctuation errors. Don’t hesitate to use ChatGPT’s assistance to spot any areas that may need improvement!

Improving Social Media Presence

Pictured: Outsourcing Angel’s Instagram reels are made even better with a little help from AI tools like ChatGPT.

Social media has become a crucial part of marketing strategies. These days, social media presence can make (or break) your brand!

ChatGPT can significantly enhance your online branding by generating engaging posts and managing customer inquiries and feedback more effectively.

Generating Engaging Social Media Posts

ChatGPT can help you create social media posts that captivate your audience. It can provide ideas for interesting content, suggest appropriate hashtags, and even assist in crafting witty and engaging captions that align with your brand’s voice and values.

Here’s how to do it:

Tip 1: Brainstorm Content Ideas
ChatGPT can be your collaborator in brainstorming content ideas that align with your brand and resonate with your audience. You can provide specific prompts related to your industry, trends, or topics of interest. ChatGPT can then offer creative suggestions and help you think outside the box.

Tip 2: Craft Captivating Headlines and Captions
The key to social media is attention. So make sure to use ChatGPT’s assistance to generate impactful opening lines or hooks that make people want to read further. That’s how you hook your audience from the start.

You can also ask the chatbot to craft “witty”, “informative”, or “engaging” captions that resonate with your audience. It depends on your brand approach! You can even experiment with different tones, styles, or lengths to keep your captions fresh and varied.

Managing Customer Inquiries and Feedback

Pictured: Outsourcing Angel CEO and Founder Linh Podetti (left) and our Relationship Manager Trinh Guico (right) always ensure the best possible support for our clients together with our Virtual Operations Management (VOM) team.

These days, social media platforms also serve as a channel for customer inquiries and feedback. ChatGPT can help you efficiently handle customer queries, provide relevant information, and address concerns promptly.

This ensures that your brand maintains a positive image and builds strong customer relationships! 🤝

Here’s how to do it:

Tip 1: Establish a Customer Support Plan
According to a HubSpot research, 93% of customers are likely to make repeat purchases with companies that offer excellent customer service. And 78% of consumers will do business with them again even AFTER a mistake has been made!

The bottom line is that customer support is crucial. And ChatGPT can help level up your service. 🤖

You can start by outlining the types of inquiries and feedback you regularly receive (or expect to receive in the future) from customers.

Then with ChatGPT’s input, you can develop a clear customer support plan that outlines your team’s responsibilities, response time goals, and clear escalation procedures. This makes handling customer feedback more streamlined.

Tip 2: Provide Personalised Responses Promptly and Professionally
You can even use ChatGPT to help draft prompt and professional responses to different types of customer inquiries. Ensure that the responses address the customer’s concerns, provide relevant information, and convey empathy and understanding.

To take it a step further, you can even ask the chatbot to “personalize customer interactions” by using the customer’s name, referring to their specific concerns, and offering tailored solutions or recommendations.

This personal touch enhances the customer experience and shows that you value their individual needs. 👍

Outsourcing Marketing Tasks to a ChatGPT-Powered Virtual Assistant

While leveraging ChatGPT for marketing is powerful, outsourcing marketing tasks to a skilled VA from Outsourcing Angel brings your marketing to a whole new level!

Here are some advantages of having a ChatGPT-powered VA handle your marketing needs:

1. Streamlined Customer Interactions

With a ChatGPT-powered VA, you can have a dedicated staff to streamline your customer interactions. It can’t always be you answering those phones or typing in prompts on ChatGPT! 😂

A capable virtual assistant can handle all customer inquiries, provide personalised responses, and even nurture leads effectively on your behalf. This ensures that your customers receive exceptional service, fostering long-term loyalty.

2. Automated Content Generation

Consistently generating high-quality marketing content can be a challenge. But with a virtual assistant well-versed in ChatGPT, you can automate content generation!

They can create blog articles, social media posts, and email newsletters that align with your brand voice and resonate with your target audience—in a faster way, with less room for errors.

All you’d have to do is look over the final drafts and approve one piece of content after another!

3. Time and Cost Savings

Hiring a ChatGPT-powered VA) can help you save significant time and cost savings. By delegating time-consuming marketing tasks to a skilled VA, you can reclaim valuable hours in your day and redirect your focus towards core business activities. 💪

And unlike hiring local employees, outsourcing to VAs offers flexibility in terms of work arrangements. You can even engage our skilled VAs on an as-needed basis, scaling their hours and workload according to your specific requirements.

The best part is, you only pay for the services you need, without the overhead expenses associated with local employees!

4. Access to Expertise

Experienced Marketing VAs from Outsourcing Angel are trained in various industry techniques. They can even be trained to leverage ChatGPT effectively by our in-house Marketing Team! 💯

By tapping into their expertise, you gain turbo-charge your marketing campaigns and discover more cutting-edge strategies and best practices!

Here’s Your Free ChatGPT Marketing Cheat Sheet!

The ChatGPT Marketing Cheat Sheet is a comprehensive guide developed by our experienced Marketing Manager and staff. 👌

Wondering why we’re sharing it? Because we realised only a few people actually know how to get the exact answers they want from the chatbot!

So if you’re struggling to:

  • come up with your own prompts and would prefer a “fill in the gaps” solution using simple copy + paste
  • get valuable and industry-specific advice from ChatGPT,

Then our Cheat Sheet is definitely for you. 😉

Once you start using our Cheat Sheet, you’ll be able to get more personalised and targeted ChatGPT marketing responses—instead of the generic answers everyone else gets. 💯

In this FREE Cheat Sheet, you’ll find specialised ChatGPT prompts that cover the following areas:

  • Marketing campaign & strategy
  • Blog
  • Google ads
  • Social Media
  • YouTube
  • Digital Marketing
  • Email Marketing
  • SEO
  • Website copy

Book a free Discovery Call

Are you ready to take the next step and empower your virtual assistant with ChatGPT prompts?

Book a Discovery Call to speak to our Outsourcing Specialist today and we’ll personalise a virtual assistant plan based on your goals.

Arielle Calanas

Arielle is Outsourcing Angel’s resident copywriter. She has over 9 years of writing experience and graduated magna cum laude in Creative Writing from the University of the Philippines Mindanao in 2019. Currently, she crafts high-engagement content that reflects our brand voice, from client case studies to blog articles and more.