Yet another year has come to a close. I hope that you had welcomed 2019 with a bang! And as with every new year, we say “hello” to so many new and wonderful things. That bag includes digital marketing trends that every marketing agency should know by heart before we enter this new chapter. Marketing has evolved so quickly over the past few years. With the rate that media, technology and ideas are going, we see so many trends become old so quickly. And as these trends wear out, new trends come to take its place. It’s crucial that your business ride these new waves if you want to see more success this 2019. Do you want to scale your marketing agency this 2019? Here are four marketing trends from co-founder of Outsourcing Angel, Linh Podetti, that you need to watch out for. With a virtual assistant to help you, you can implement these strategies in your agency and build up your business for success in 2019.
Trend 1: Quality and Authentic Content
The days of cheesy stock photos and minimum viable copies don’t work anymore. There might have been a time where quantity mattered over quality, but that time has passed. Today, customers search for quality and authentic content that they can connect with at some level. Make quality content for your clients by telling a story and remaining personal. A brand that is relatable and excellent in its visuals, writing and presentation will always win the marketing game. Spend your time creating quality content for your clients by freeing yourself up from editing, publishing, or distributing the content by getting a virtual assistant.
Trend 2: Instantaneous Information
Remember when it took days, even months to get a reply through snail mail? Today, you can converse with someone instantaneously through digital chat platforms. These digital engagement platforms, known as chatbots, allow you to converse with multiple people at once. According to studies, the use of artificial intelligence through chatbots is on the rise. This is a platform that your clients will certainly turn to, and you can provide that assistance. There are many services that allow you to set up chatbots today. You can use Manychat, Hubspot, Livechat, Bold360, Clare.AI, and many other services. Or you can take the more personal option and hire a virtual assistant to chat live with your customers.
Trend 3: Voice and Visual Search
What’s the next big step for SEO? There’s much reason to believe that voice and visual searches will overtake text searches in the near future. Services like Siri, Google Home and Amazon Alexa are now allowing users to search for a product, restaurant, hairstylist and anything they need without having to move their fingers. On top of that, visual searches such as Google Image Search, CompFight, and Flickr Storm are allowing people to reverse image search on the internet. This is a trend marketing agencies need to keep in their scopes come 2019. We need to take this time to build voice and visual search visibility for our clients.
Trend 4: Video Marketing
More and more, video is proving to be the king of content. Cisco predicts that videos will make up more than 80 percent of all consumer internet traffic by 2020. Videos are great tools for storytelling. They help establish branding, build awareness and even drive sales. Marketers will find that a lot of the work they will be doing in 2019 will involve creating videos in long formats (for YouTube) and even short ones (for social media accounts such as Facebook, Instagram and LinkedIn). Videos in documentary, animation or even slideshow format will prove to be a great traffic provider for your clients.
Getting the Help You Need
In case you haven’t noticed, the trend has been shifting towards making marketing a lot of work, even for small businesses, but especially for agencies. You will definitely need help creating content for your clients. But even if your agency power isn’t as robust as you’d like it to be, there is a great opportunity in getting virtual assistants to help you with the work that needs to get done. To get started on the ideas, get in touch with us at Outsourcing Angel to book a free consult. There is a lot to be done, for sure, but there is also a lot to be excited about for 2019! So get ready and be expectant because the new year will prove to be one of our most challenging yet fulfilling years yet! VA Writer: Patrick Mabilog VA Position: Technical VA- Writer and Designer