Easter isn’t just for chocolate lovers! For businesses, Easter presents a golden opportunity to engage with customers in new and exciting ways. From seasonal keyword research to social media promotions, there are countless marketing avenues to explore that can propel your profits this Easter 2024.
Here’s an updated guide for Easter 2024, packed with ideas and actionable tips so you can wish your customers a Happy Easter while watching your business thrive.
In this blog article, we’ll cover:
Ready? Let’s hop to it! 🐰
1. Seasonal Keyword Research 🌼
Before you dive into your Easter marketing plans, put on your detective hat and start with seasonal keyword research first. There’s no sense in putting content out there if your target audience won’t find it! 🫣
Wondering where to start? Here’s how:
- Identify Top Easter Keywords: Get your virtual assistant on board to dig into what people are searching for around Easter 2024. Use keyword tools such as:
- Keyword Explorer by Ahrefs
- Semrush’s keyword magic tool
- Google Keyword Planner Tool, etc.
Aim to compile a list of at least the top 20 Easter-related keywords relevant to your business.
👉 Related: What can a VA do for your business? (The Ultimate List)
Incorporate Keywords Strategically: Found that “Easter Egg Hunt” is trending? Why not organise a virtual or physical hunt on your website with enticing rewards? For maximum reach, use these keywords in your campaign materials including:
- blog posts
- social media content
- Google Ads, and more.
2. Promotions & Ideas Brainstorming💡
With your seasonal keywords in hand, it’s brainstorming time! Gather your team (virtual assistant included) and let the creative juices flow with these steps:
- Prioritise Your Existing Platforms: Which platforms hold the most potential for your Easter campaign? Rank them! Common picks include your website, email newsletter, Facebook, Instagram, and affiliate sites. 👉 Related: How to auto-post on multiple platforms with just 1 tool
- Deep Dive into Research: Encourage your virtual assistant to conduct thorough industry and competitor research. This can spark more innovative ideas tailored to your audience!
Our Managing Director Richard Phu (left), Marketing Manager Annie Nguyen (centre), and Web/UX designer Nadine Ahmed (right) all work together to create our successful campaigns.
3. Jot Down Ideas for Each Platform: From an Easter egg hunt on your website to fun contests on social media, the possibilities are endless. Consider running exclusive Easter promotions or even launching limited edition products to entice your audience.
👉 Related: What can an Admin VA do for your business?
3. Easter Checklist Preparation 📝
Once your Easter campaign ideas have taken shape, it’s crucial to ensure everything is set for a flawless launch. Below is a list of tasks to tackle for different areas of your business, ensuring your Easter 2024 is not just good—but egg-ceptional! 😉
Website and Social Media
- Easter-themed Banners & Logos: You can revamp your website’s header, footer, and logos with Easter elements like eggs, bunnies, or spring flowers (while still keeping your brand colours). This creates a festive atmosphere that draws customers in 💯
- Social Media Posts & Covers: Update your Facebook, Instagram, Twitter, and LinkedIn covers with Easter-themed designs. Plus, you can never go wrong with a series of Easter-related posts, including interactive content like polls or quizzes to boost your engagement. 👉 Related: 12 B2B social media trends in 2024
- Graphics for Posts: Craft eye-catching graphics or videos that reflect the Easter spirit, and make them suitable for each platform’s ideal dimensions and user engagement habits.
E-commerce and Service Updates
- Special Bundles and Discounts: If you’re in the business-to-consumer (B2C) space, you can curate Easter-themed product bundles or services that offer value to your customers. Try to introduce limited-time discounts or free shipping to entice purchases, too!
- Easter-themed Services: For service-based businesses, think of unique Easter offers. For instance, a spa could offer an “Easter Relaxation Package” or a digital agency might provide a “Spring Social Media Makeover” at a special rate 👌
- Feature Easter Products: Don’t forget to highlight Easter or spring-related products front and centre on your homepage. Using engaging descriptions and photography to capture the festive mood will also go a long way in promoting your products!
Copywriting and Communications
- Update Your Business Hours: Ensure your website, Google Business page, and social media platforms reflect any changes in operating hours during the Easter period 📅 👉 Related: 13 VA tasks for your remote administrative assistant
- Special Messages & E-mail Campaigns: You can also craft engaging email newsletters that wish your subscribers a Happy Easter while informing them of your special offers or events.
- Automated Responses: Update automated email responses and chatbots to include a festive greeting or mention of Easter hours and specials. Don’t forget to turn them off after the holiday period, too! 😅
Special Assets Creation
- Email Templates: For better conversion rates, design Easter-themed email templates that are visually appealing and mobile-friendly. Use these for all your Easter communications to keep the theme consistent 👍
- Physical Marketing Materials: If you can, consider creating flyers, posters, and pamphlets that promote your Easter specials. Distribute these in strategic locations or include them in orders leading up to Easter.
- Product Packaging and Stickers: Also consider custom designing your product packaging or adding Easter-themed stickers to your products for a festive touch 🥳
- Office and Store Decorations: Last but not least, decorate your physical workspace or store with Easter decorations like:
- egg garlands
- pastel balloons
- spring flowers, and more!
This not only boosts the morale of your team but also creates a welcoming atmosphere for any visiting customers.
Making a comprehensive checklist like this will not only elevate your brand’s visibility during the Easter period but also enhance customer experience. It will make your Easter 2024 one to remember! 🌷🐇
4. Easter Campaign Launch 🚀
Once you’re finished with the items above, it’s time for launch!
Launching your Easter campaign is the crescendo of all your hard work and planning. To ensure your campaign not only launches smoothly but also lands with impact, remember to:
Finalise and Review Your Content
- Double-check Everything: Before anything goes live, ensure every piece of content, from social media posts to email newsletters, is error-free and aligned with your brand voice 👌
- Visual Content Glance-over: Confirm that all visual content is optimised for different platforms, retaining quality across devices.
Launch Multi-platform Campaigns
- Synchronised Multi-platform Launch: Ensure your campaign goes live simultaneously across all selected platforms. This cohesive approach amplifies your campaign’s presence and ensures a broader reach! 🧑💻
- Countdowns and Teasers: Prior to the main launch, you can use countdowns or teaser posts to build anticipation among your audience. This strategy can stir excitement and ensure a captive audience right from the start.
Adjust Strategies on the Fly
- Be Flexible: Get ready to adapt if something isn’t working as expected. If a particular post isn’t getting the desired attention, consider tweaking your strategy or boosting it with paid advertising.
- Use Feedback Constructively: Pay attention to the feedback from your audience. Whether it’s praise or constructive criticism, use it to fine-tune your campaign as it progresses 👏
Have a Post-Campaign Review
- Gather Data and Insights: After your campaign winds down, collect all relevant data — from engagement rates to conversion metrics 📈 👉 Related: Top 5 business automation tools in 2024
- Hold a Debriefing Session: Meet with your team to discuss what worked and what didn’t. Then you can celebrate the wins and take note of lessons learned for future campaigns!
Launching your Easter 2024 campaign with these detailed steps ensures not just visibility but meaningful engagement with your audience. Keep these updated tips in mind to ensure your Easter 2024 campaign is both joyful and profitable! 💸
It’s a happy Easter for businesses with virtual assistants
A Happy Easter message wrapped in creative promotions and genuine engagement can set your business apart 🐣
It’s a fantastic time for your business to connect with customers in meaningful ways. From conducting keyword research to launching a comprehensive, multi-platform campaign, there’s a lot that goes into making the most of this season.
But it all becomes a breeze with a virtual assistant in your team! 🧑💻
Book a free Discovery Call
A capable virtual assistant can help lessen your workload not just on Easter, but all year round.
Book a free Discovery Call and we’ll help you hire, onboard, and manage a skilled virtual assistant for your business. We’ll even give them benefits, bonuses, and more!
