Chocolate doesn’t have to be the only thing that consumers go crazy for over the Easter period. No matter what products or services you sell, Easter can be one of the most profitable occasions in your Marketing Calendar if you utilise the right strategies. Watch this video as founder of Outsourcing Angel, Linh Podetti, shares key Easter marketing strategies that you can work on with your virtual assistant and get your profits hopping!
Here’s a round up of the basic Easter Marketing Strategies you need to implement for your business today.
1. Seasonal Keyword Research
If you are running any paid ads such as Google AdWords and Search Engine Marketing, or are publishing organic content such as website blog articles, before you start your Easter Marketing Campaign, your Virtual Assistant should firstly conduct seasonal keyword research.
By identifying the most searched keywords around the Easter period in your country, you are then able to take advantage of these searches and incorporate them into your Easter Campaign or blog content. We recommend asking your Virtual Assistant to create a shortlist of the top 20 keywords that you could potentially turn into Easter Marketing Campaigns.
For example, if your Virtual Assistant identifies that a lot of people are searching for ‘Easter Egg Hunt’, you may decide to use this to your advantage by creating an Easter Marketing Campaign centred around a site-wide ‘Easter Egg Hunt’ to win a prize or a discount.
To accompany this campaign, your Virtual Assistant can create blog posts, social media posts and update your SEM keywords to target the relevant keywords and categories in your industry to get you the most reach for your campaign.
2. Brainstorming Promotions & Ideas
Now that your Virtual Assistant has created your shortlist of Seasonal Easter Keywords, you can start brainstorming some ideas with your Virtual Assistant and your Marketing Team to come up with interesting, unique and engaging Easter Marketing Campaigns.
If you’re stuck on where to start, your Virtual Assistant can create a list of your top 5 platforms in order of importance. For example:
- Email Newsletter
- Facebook Fanpage
- Instagram Account
- Affiliate Website
For each of these 5 platforms, think about the different types of promotions you could run and list them down. This is good to get you started but try to go beyond these ideas and come up with your own.
While you’re brainstorming, your Virtual Assistant can also conduct industry and competitor research to help you expand your list.
For example, your Virtual Assistant may come back to you with the following list of Easter promotion ideas for each platform:
- a. Site-wide Easter Egg Hunt
- b. Surprise Easter Gift at check-out
- c. Easter Gift for minimum spend of X
- d. Special Easter Bundles
- e. Limited Edition Easter Products
- f. Easter Competition for minimum spend of X
- g. Easter discount
2. Email Newsletter:
- a. Subscribe for Easter gift
- b. Subscribe for Easter special
- c. Subscribe to receive Easter exclusive product or service
- d. Refer a friend for a discount
- e. Subscribe to enter Easter competition
3. Facebook Fanpage:
- a. Facebook Easter Event
- b. Facebook Easter Offer
- c. Tag a friend to win Easter competition
- d. Easter puns competition
- e. Easter caption contest
- f. Spot the difference
- g. Easter trivia contest
4. Instagram Account
- a. Easter hashtag competition
- b. Easter selfie competition
- c. Follow to enter Easter competition
- d. Leave a comment to enter Easter competition
- e. Tag us in a story competition
5. Affiliate Website:
- a. Affiliate website takeover
- b. Affiliate website banner
- c. Affiliate website email promotion
- d. Easter special on affiliate website
- e. Easter Event sponsorship
Now that you have a full list, you can start narrowing it down to the idea that you think will give you the best return on investment for your business.
If you’re having trouble deciding on just one promotion, you don’t need to put all your eggs in one basket. You can have multiple Easter Promotions running on different platforms – as long as you plan for these campaigns from beginning to end to ensure that it runs smoothly and there isn’t any conflicting information, you’ll be able to make the most of your Easter Marketing Campaign.
3. Easter Preparation
Now that you have an idea that you would like to execute, it’s time to start creating your Easter Campaign Brief and get these tasks outsourced to your Virtual Employees:
1. Easter themed website assets: Website banners, logos and graphics
2.Landing page assets: Lead magnet or landing page, thank you page, CRM integration
3. e-Commerce updates: Creating Easter special bundles, discount codes or limited offers
4. Copywriting updates: Easter opening hours on website, terms and conditions page for any competition, Google Business Page opening hours
5. Automated messages: Out of office messages, automated website enquiry responses
6. Social media assets: Easter themed profile picture, page banners and Easter themed social media posts.
7. Email assets: Easter themed email templates, Easter opening hours notifications and Easter email campaign content
6. Physical assets: Easter flyers, pamphlets, product packaging, stickers and labels.
We advise outsourcing these briefs to your Virtual Employees at least one month in advance; however, if you do need them in a rush, then your Virtual Team will do everything they can to get the job done in time for your Easter Campaign.
Also, now that your Virtual Team has helped you free up some of your time, as Easter starts creeping in a little closer, you can start sprucing up your office with Easter decorations so that everybody gets into the spirit!
4. Easter Campaign Launch
Now that you’ve got all your bunnies in line, your Virtual Assistant can help you schedule all of your content so that it goes live whenever you’re ready to launch!
We hope this article has given you some ideas on the different types of Easter Marketing Campaigns that your Virtual Assistant can help you to plan, manage and execute. Download our Ultimate List of Easter Marketing Assets and start planning your Easter marketing campaign today. Let us know in the comments below how your campaign is coming along!
Writer: Annie Nguyen
Position: Marketing Manager