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Do you know what the difference between efficiency and effectiveness is?

While they are both important one is certainly more important than the other.

Let me explain with a little story

A man owns a bakery and wants to improve efficiency. His bakery currently makes 200 bread rolls a day. He invests in new machines, hires more people, and develops new processes. He increases his efficiency and now can make 600 bread rolls a day.

But there is a problem. No one is buying his bread rolls …

He didn’t do proper market research to see what types of bread are in demand, and he didn’t put any effort into marketing.

While his bakery is more efficient than ever at making bread rolls, his effectiveness is lower than ever.

If he had only known that scones had come into high demand in his town he could’ve made a really effective decision to increase the amount of scones he made instead of bread rolls.

Efficiency is how FAST you can do things.

Effectiveness is choosing the RIGHT actions that will help you achieve your goals.

Your “to do” list probably has a hundred things on it right now. Don’t just mindlessly complete tasks.

Ask yourself:

-Is doing this necessary at all?

-Prioritise. What work is the most important?

-Should I be doing this at all or can someone else do it at a lower cost than mine?

If you really want to see a big shift in your business then.

-Stop doing the tasks that are not necessary

-Prioritise what tasks are the most important

-Delegate any tasks you should not be doing

Charlotte Ramos

Charlotte is a Copywriting Virtual Assistant with over 10 years of experience in marketing content creation, search engine-optimised blog articles and website copy. She's one of our most valuable Angels with vast knowledge of the digital marketing landscape and business systemisation.