Thousands of businesses come into existence every single day, making it tough to get noticed in the marketplace. Becoming a successful business means making a deliberate effort to stand out and get noticed and actually succeeding at it. Easier said than done, I know. But it’s not impossible.
There are approximately 300 million people planning to start about 150 million businesses annually. And about one-third of them get launched. That means that there will be 50 million new startups each year, or a staggering 137,000 per day!
A stiff and overcrowded marketplace is one of the many reasons why most businesses don’t make it after the first five years. With all these startups that are also offering new innovations and services, you face the challenge of getting noticed above all the noise. How do you do that? One of the ways you can increase your odds of getting noticed by potential customers is by running marketing campaigns. And one of the most powerful forms of paid advertising today is Facebook Ads.
In this article, we’d like to walk you through what we have learned from our clients, Virtual Assistants, and our own practice on what makes great Facebook Ads and how to get the best results out of them.
The Importance of Facebook Ads
The main reason why you should use Facebook Ads is that it helps you stand out by targeting the right audience for your products and services in today’s biggest social platform— Facebook (now rebranded to Meta). Well, let’s admit that sometimes you may find it annoying when you browse through your Facebook feed and you see a lot of these ads. But that doesn’t mean that you shouldn’t use it at all!
These ads can work wonders for your brand, especially if you know how to run them in a way that targets the right audience and adds value to the people who do see them. When you know how to target the right audience, your income potential increases. It is also worth noting that Facebook has become a key marketing outlet. Not only is it cost-effective, but it also gives you access to billions of people across the globe.
According to Backlinko, there are approximately 2.9 billion Facebook users as of 2022 and the number of active daily users who log in on a mobile device or a desktop currently stands at 1.908 billion people. Let’s say we only take 0.1 percent of that population, that’s around 1.9 million people. Imagine the possibilities if you don’t miss out on marketing your brand to these people. The good news is if you maximize the use of Facebook Ads, you have the potential to reach millions of people!
The beauty of Facebook Ads is that all businesses have the freedom to use the platform – essentially make an impact – regardless of how big their organization is. If you are worried about not having the skill or knowledge to run your Facebook Ads, you can hire someone who is an expert in doing that. As a matter of fact, a social media ads Virtual Assistant will do the work for you in less time.
How a Professional Virtual Assistant can Help You Manage Your Facebook Ads
With the help of a technical Virtual Assistant you can advertise your products and services in one of the largest social media platforms – Facebook. Digital Marketing Virtual Assistants are equipped and experienced with marketing techniques that help businesses and entrepreneurs reach various milestones through strategies like search engine optimization, website traffic, lead generation, and advertising strategy. Anyone can create a Facebook ad, but not everyone can create an effective marketing campaign.
We talked to Fiona Clemente, one of our expert marketing Virtual Assistants, who has run many successful Facebook Ads campaigns for her client. Watch the video conversation our founder, Linh Podetti had with her if you want to pick up some great tips! Look out for her tip on how to beat the ROAS game and bring a great return on investment:
If you want to work with an amazing Virtual Assistant like Fiona to help you with Facebook ads, we’re here to help you with that journey. Feel free to schedule a Free Discovery Call with us today to start that process.
So why work with a Virtual Assistant when running ads? Can’t business owners just do it themselves? While there’s no stopping anyone from doing Facebook ads themselves, there can be great benefits to working with a Virtual Assistant who has proven experience with ads, including
- Having a ready system to set up, run, manage, tweak, and measure ads.
- A whole set of technical skills to come up with better results.
- A proven track record of making ads effective.
- And so on.
Hiring a social media Virtual Assistant can also help save you a lot of time as they can take care of:
- Setting up your Facebook Business Manager account
- Managing your Facebook page
- Researching on and selecting the best target audience
- Budget planning
- Monitoring your ad performance metrics
- Reporting Facebook Ad performance
So let’s talk more about these key points on how a Virtual Assistant can help you in managing your marketing campaigns.
1. Set up your Facebook Business Manager Account
The process of running a successful marketing campaign can take a lot of work. The steps on creating your Facebook Business Manager Account is not too difficult but it can be time-consuming. If you want to try it yourself, this is how to do it:
- Go to business.facebook.com and click “create account” in the upper right corner of the page. A pop-up section will appear and you will be asked to enter your business name. Remember to enter the correct name as this will show up when you finally roll out your advertisements.
- Enter an email address. Take note that this email will receive updates on your Facebook Manager so it is best to use a business email dedicated to this account.
- Next, you can now enter more of your business details.
- After completing the previous steps, go to the email address you had entered earlier and confirm your email address to complete the setup.
Now the good news is you don’t have to take care of these steps as you can have a Virtual Assistant take care of all of that for you.. You are much more needed in executive-level tasks. When you focus on tasks that need your strategy, expertise, and network, you’ll be much more productive and successful. Your ability to focus on high-level tasks plays a major role in dictating the course of your business.
When you hire a social media Virtual Assistant, he or she can take ownership overwork like this. This means that you can finally have the ability to focus on doing much more important tasks.
2. Manage your Facebook page
A social media Virtual Assistant can help you professionally create a well-optimized Facebook page to satisfy the customers’ experience. A skillful Virtual Assistant can spruce up your page by optimizing your business description, setting up an easily identifiable profile picture, and producing high-quality and engaging content such as Facebook posts, graphics, and even informative videos.
By doing this, your brand will get more reach and engagement. That’s because you are not only selling your brand but also giving out value to your audience. This will keep people coming back to your page and even share your content with their friends and family, thus making your community bigger.
Here are the benefits of producing good, quality content:
You’ll pull in more attention to your brand. A thriving business is one that is able to increase followers. You do that by creating content that keeps up with the latest trends. Facebook is one of the social media platforms where you can see up-to-the-minute trends so make sure to use this to your advantage.
Instruct your social media Virtual Assistant to deliver content about topics that your audiences are interested in. Optimized content will help you get people to associate your valuable content with your business.
People will trust you more. A business that provides value is often deemed as a trustworthy business. People love businesses that don’t just gain from their customers but give out value as well. Your business is likely to grow faster if people trust you. When you create value for your audience, it establishes a relationship between you and your business. The ultimate goal is to make people associate your brand with a positive reputation.
Generate more top-quality leads. Producing content is a good way to increase your leads. If people enjoy reading your content, they are more likely to subscribe and purchase the services and products you offer. This is why it is also important to include a subtle call-to-action that leads a reader to a landing page.
Establish a loyal community. When you take your content marketing to the next level, all those who regularly consume your content and find valuable knowledge with it will associate your brand with a positive feeling. Loyal customer has the power to influence their family and friends’ buying decisions. The way successful companies do this is by delivering content.
Let’s take the marketing genius, Apple for example. When people see the Apple logo, they instantly associate it with the feeling of prestige, power, and opulence. These feelings are the key factors why loyal customers of the brand will always choose Apple over any other of its competitors. Your Virtual Assistant will help you generate ideas so you can keep delivering valuable content to your audience, consistently.
3. Select a target audience
In order for your marketing campaign to be effective, you must know your target audience. What are your audience’s expectations, how do they want to experience your products or services? When do they expect you to launch a new line of products?
And when understanding which audience will want your products more and where to find them, there’s a lot of research and admin work involved. That’s why it’s a good idea to hire a digital marketing assistant – to know all the key factors that a customer is looking for when buying from your business. Your digital marketing assistant will do the research (which takes up A LOT of time) for you.
Facebook has a built-in targeting with a wide array of options you can tick such as
- Other pages they like
- and so much more!
4. Budget planning
A lot of business owners are struggling with advertising because they don’t know how to budget. According to a report by Weebly, 62% of businesses feel like their Facebook ads are ineffective. Some startups struggle due to low allowance for their advertising campaigns. But, this is no excuse for you to not try to advertise your business. It is a challenge that your organization should tackle to test your resourcefulness and creativity.
You can in fact achieve a positive return on investment even if you are tight on the budget. How? By targeting the right audience, delivering the right content, and spending your money wisely on ads. The good thing is that Facebook actually allows you to set a budget plan. You have the option to choose if you want to set either a daily or a lifetime budget.
Let’s differentiate the two:
Daily budget – This is the option for you if you want your ad set to run all throughout the day. Choosing this option means that Facebook will automatically set the pace of your spending per day.
Lifetime budget – This is the best option if you want your ad to run for a specified length of time. Facebook will automatically budget your spending over the time period you set to run.
This leads us to our next point.
Looking for an experienced and reliable Virtual Assistant?
Our Outsourcing Specialist is here to talk about all your business needs so that we can find you a Virtual Assistant that meets your expectations and fits seamlessly into your business.
5. Monitor your ad performance metrics
This is the most essential part of running your ads. In order for you to know which marketing campaign is the most effective, you have to monitor the performance of your ads. As a result, you can determine whether it needs more funding or not.
For each ad you run on Facebook, you have the access to viewing insights on how an ad performs. Insights include
- The number of people who see your ad.
- The number of people who click on your ad.
- The amount you spend on your ad.
You can also check other ad metrics on Facebook’s ad platform. When you go to your campaigns under the Ad Manager, you can view charts to see an expanded view of the campaign or ads that you have selected. This includes
- Performance: In this chart, you can see the number of people who clicked through your ad, the amount of people you reached, and the overall cost of your ad.
- Demographics: This chart shows how your ad performs in different categories of users like age and gender.
- Placement: This chart shows your ad’s performance across different platforms like Facebook or Instagram.
- Delivery: This chart shows the predicted and delivered values for Reach, Impressions, and Amount Spent.
Here at Outsourcing Angel, we make sure that our social media ads assistants are well versed in reading and translating data. We understand that these statistics are vital to the business of our clients.
6. Report on Facebook Ad performance
Analyzing performance metrics is no doubt a very time-consuming task. When the business grows, you will even need to analyze the stats for the whole month! This burden is reduced when you have someone to do it on your behalf. When you hire a Facebook ads expert, the only thing you have to do is wait for them to create a report and send it to you for review. This way, you have saved a lot of time and energy. It means you can make better decisions, plan more efficiently, and develop new and better ideas for your next advertising campaign.
There are tons of data that you can see when checking the metrics of your ads. Here are some important data to look at in your marketing ad.
Ad engagement rate ranking: Reflects your ad’s expected engagement rate such as likes, comments, and shares.
- Frequency: This is an estimated metric reflecting how many times each person has shown your ad.
- Amount spent: This reflects an estimated total amount of money spent on running your ads.
- Check-ins: Shows the total number of check-ins on your page as a result of your ads.
- Clicks: The total number of clicks on your ads
- Impressions: Reflects how many times your ads were viewed
- CPC (Cost-per-click): average cost per link click
- Outbound CPC (Cost per outbound click: Average cost for every outbound click
Conclusion: Facebook Ads, Virtual Assistants, and Business Growth
With more than a hundred thousand businesses opening every day it is nearly impossible for people to know about you and your brand. And we all know what happens when people don’t know about your business–you will eventually lose the investments you have put in to start your business. Thankfully, the world has provided us with social media platforms and has developed a system that we can all use to boost our brands.
With the help of a Virtual Assistant, we can leverage the power of the internet in running marketing campaigns on various platforms such as Facebook. When we effectively reach our target audience, we can reach more clients and thus grow our businesses a whole lot faster.
Now that you know how a Virtual Assistant can help you run an effective marketing campaign, it’s time for you to take action. If you are an entrepreneur who wants to take his business to the next level by hiring a Facebook marketing Virtual Assistant, book a Free Discovery Call with us today and let’s work on finding the best Facebook ads Virtual Assistant who will help you reach your business goals!
Let’s find you the perfect Social Media Virtual Assistant
Book a FREE Discovery Call with our Outsourcing Specialist today and we’ll help you recruit, hire and train the perfect Social Media Virtual Assistant to help you grow your followers, reach, and engagement.