Instagram is currently one of the fastest growing social media platforms. Today, more than a billion people are on Instagram. And the number keeps growing exponentially! For a marketing agency, an Instagram account should be part of your marketing strategy for sure.
That’s the simple truth. But it may not always be that simple to win on Instagram. Over 95 million posts and 500 million Instagram stories go up in a single day. That’s a lot of noise! And as the volume increases, it becomes a bigger challenge to get the engagements and conversions that an agency would want on Instagram.
But the good news is that you don’t have to work on your Instagram account alone. Digital outsourcing has now made it possible to get a virtual assistant to help you in your social media strategy. How can an Instagram virtual assistant help you grow your agency? In this video, Linh Podetti, co-founder of Outsourcing Angel, shares how she works with her virtual assistant to generate leads and enquiries from her Instagram account.
1. Optimise Your Account
Let’s start with the basic. A virtual assistant can work on optimising your Instagram account for you. This means having him or her showcase all your vital information and placing up calls to action on your account. If you want to transform your personal account to a business one, you can also have a virtual assistant handle that for you.
A couple of things your virtual assistant needs to prepare are your nametag, bio description, linked accounts, action buttons, website links and hashtags. Having your account optimised means it is easier for people to know what you are selling, and will allow you to convert more leads into actual sales.
2. Setting Benchmarks & Weekly Reports
In the game of social media, the players who measure and adjust are the ones who win. Data from Instagram Insights will help you to better understand your followers and how people are interacting with you online. Tracking and analysing your posts can take time, but it’s something an Instagram virtual assistant can definitely help you with. In addition, your virtual assistant can also take care of reporting performance and benchmarks for you on a weekly basis, giving you an accurate picture of your level of online engagement. Linh gets an update every Monday from her virtual assistant, and thus, is able to have a better understanding of what is the best method to grow her account.
3. Creating a Content Schedule
One of the most time consuming aspects of maintaining a social media account is providing content. Your account should ideally have at least one piece of content pushed out every day or more. But the work of content creation is something you can also outsource to a virtual assistant – creating graphics, writing captions, researching hashtags and posting them out.
4. Engaging With Your Followers
Engagement is the lifeblood of any social media strategy. It’s not enough to just post. You also need to respond to comments, answer direct messages and comment on other accounts. Having an Instagram Virtual Assistant actively engage with your followers online by liking, saving, commenting on Instagram Posts can really help you increase your visibility on Instagram and grow your following. Linh strongly believes that an actual virtual assistant is more meaningful that using an automated bot, and will better increase your chances of making it to the “Top Posts” section.
Win in Instagram, Win In Your Business
With the exponential growth of Instagram, you need to make it a platform for your agency to reach your target audience. You can build a brand, create a following and even convert leads into sales with a well executed plan. And getting help from an Instagram Virtual Assistant will make that winning formula an even bigger possibility! Download Outsourcing Angel’s Instagram Checklist now, and work with your virtual assistant to grow your agency with Instagram today!
VA Writer: Patrick Mabilog
VA Position: Technical VA- Writer and Designer