Skip to main content

We’re going to dive deep into one of the most crucial decisions that businesses face: growth vs scaling: which is right for your business? It’s a difficult choice, but understanding the difference is key to making the right decision for your business. 🤔💼

Scaling and growth are not one-size-fits-all approaches, and each can have a big impact on the success of your business. But don’t worry, we’ll help you unravel the differences between scaling and growth, so you can choose the path that best fits your goals, resources, and dreams for your business!

In this article, we’ll explore:

  • The definition of growing vs. scaling
  • Key differences: growth and scaling in business
  • 3 major components in scaling a business for success
  • Step-by-step scaling strategy for business owners
  • Client examples highlighting growth vs. scale in real-life scenarios

Scaling a business for success means expanding your business while keeping costs relatively constant. Growth, on the other hand, means increasing revenue and profits by expanding operations. Both are important, but knowing which approach is best suited for your goals can make all the difference in your success. 📈📉

Our very own CEO and Founder, Linh Podetti, experienced firsthand the huge difference between growing vs. scaling her business. After Outsourcing Angel hit the million-dollar dark, she kept hiring more VAs, thinking she should grow her business with more people to lighten her workload. She wanted to own a 7-figure business without working 24/7.

However, it only made the business more dependent on her. Her team still relied on her to solve their problems, and she was still the one calling all the shots day in and day out. She became the bottleneck, and felt completely stuck! 😩

The business model was not scalable, and she needed to scale her business instead of growing it.

Pictured: Outsourcing Angel CEO and Founder Linh Podetti with Managing Director Richard Phu enjoying the company retreat at Culburra Beach on June 2023.

Everything changed when she made the happy accident of meeting her now Managing Director, Richard Phu. He showed Linh that she was missing two crucial elements in scaling up: streamlined processes and automated technology. 🚀💡

Together, they cracked the code! 💪 The company began running itself and it gave Linh the freedom to transition from working “in” the business to working “on” the business. But more importantly, it granted her the freedom to spend more time with my family. 🏖️👨‍👩‍👧‍👦

We want to help you achieve the same freedom and success. Book a free Discovery Call with us today and let’s scale your business the proper way! 📞

What is Scale?

Scale is the ability of a business to increase revenue without increasing costs at the same rate. This means that as a business grows, it becomes more efficient and profitable. For example, a software company can scale by selling more licenses of its product without incurring significant additional costs for each new customer. 💰

It’s important to consider scaling a business for success because it allows them to achieve greater profitability and competitiveness. Implementing the right scaling strategies for business owners can even help with increasing their market share and dominating their industry.

However, it’s important to note that not all businesses are suited for scale. Some businesses may be better off focusing on growth instead. 🌱

What is Growth?

Growth in business refers to the increase in revenue, profits, market share, or any other metric that indicates progress and success. Businesses need to consider growth when planning their strategies because it allows them to expand their reach, improve their offerings, and stay competitive in the marketplace. 🚀

For example, a small coffee shop may start with just one location and a limited menu, but as they grow, they may add more locations, offer new products, and expand their customer base.

This growth allows them to increase their revenue and profits, which in turn can be reinvested back into the business for further expansion and improvement. 🏪

Key Differences: Growth and Scaling in Business

So what’s the difference between business growth vs. business scaling? 🤔

Scale and growth are two different approaches that businesses can take to achieve success, and it’s important to understand the differences between them. Scale refers to increasing efficiency and optimising processes to increase profits, while growth involves expanding a business’s reach and customer base. 🧑‍💻

For example, a small software company might employ scaling strategies for business owners and focus on improving their product development process and reducing costs to increase profits. On the other hand, a retail company might focus on growth by opening new stores in different locations to reach more customers. 🏬

Understanding these key differences between growing vs scaling in business is crucial. While both scale and growth can lead to success, choosing the wrong approach can be detrimental. For instance, a business that focuses too heavily on scaling may miss out on opportunities for growth, while a business that focuses solely on growth may not be able to sustain its expansion in the long run. 😢

In summary, the key difference between scale and growth is that scale focuses on maximising profits through efficiency and optimisation, while growth focuses on expanding a business’s reach and customer base.

By understanding these differences between growing vs scaling and choosing the right approach for your goals, your business can be set up for long-term success.

When to Scale and When to Grow

Pictured: (L-R) Managing Director Richard Phu, CEO & Founder Linh Podetti, Consultant Trinh Guico and Marketing Manager Annie Nguyen at the SWEH Expo 2023 at Cabra-Vale Diggers Club, Canley Vale, NSW on June 2023.

Scaling and growth are both important for business success, but knowing when to focus on each is key. For example, if a business is in the early stages and trying to establish itself, it may be more important to focus on growth rather than scaling. This means focusing on building a customer base and increasing revenue.

On the other hand, if a business has already established a strong customer base and wants to expand its reach, scaling may be the better approach. This means finding ways to increase efficiency and productivity while maintaining quality. 👌

Another factor to consider is the market. If a business operates in a niche market with limited potential for growth, it may be more appropriate to focus on scaling rather than growth.

This means finding ways to optimise operations and increase profitability without necessarily expanding the customer base. However, if a business operates in a rapidly growing market with plenty of potential for expansion, growth may be the better approach. This means investing in marketing and sales efforts to capture a larger share of the market. 📈

Ultimately, you have to look at your business model and decide which strategy fits well with your goals. Consider consulting with your team as well! They might have insights that can benefit your long-term strategy.

And if you want personalised advice from our System Experts, you can book a free Discovery Call with us today and we’ll create a custom scaling up plan for your business needs! 😉

3 Major Components: Scaling a Business for Success

Automation Technology

Picture this: your business on autopilot! 🤖✈️ Automation technology is like having a crew of robots doing the heavy lifting for you. With the right tools and software, you can zap away those boring, repetitive tasks. Say goodbye to manual errors and hello to mega productivity!

Here’s where automation can make a big splash:

  • Customer Relationship Management (CRM): Keep all your customer info in one place, so you can serve them like a pro and never miss a beat in your sales and marketing efforts.
  • Accounting and Financial Management: Forget the headache of invoices and expenses. Let automation handle it all for you, and you’ll be counting profits in no time.
  • Inventory Management: Keep those shelves stocked just right. No more running out of stuff when you need it most!

If you wanna take your business to the next level, scaling it up is the way to go! Scaling a business for success requires a well-rounded approach that involves optimising various aspects of operations.

But before we get to the steps to scale your business effectively, you should know about the three major components that play a crucial role in successfully scaling your business.

Let’s break it down for you:

Streamlined Processes

We’re all about working smarter, not harder! 💪✨ Streamlining processes means you’re super organised and super efficient. No more running around like a headless chicken. Let’s get those workflows running like a well-oiled machine!

Here’s how to make it happen:

  • Process Mapping: Take a good look at how things get done. Identify what’s holding you back and fix it up!
  • Standard Operating Procedures (SOPs): You’re the boss, so make sure everyone knows what to do. Create clear instructions, so nothing gets messed up.
  • Continuous Improvement: Keep pushing for better. Tweak things here and there to stay ahead of the game.

With streamlined processes, you’ll have more time for what really matters – growing your business like a pro!

The Right People (a.k.a Your Dream Team)

Pictured: Outsourcing Angel’s Aussie Team out and about during the company retreat at Culburra on June 2023.

No man is an island, right? You need a top-notch team to rock your business and make it shine. Surround yourself with talented folks who share your vision and passion. Together, you’ll crush those goals!

Here’s how to build your dream team:

  • Clear Roles and Responsibilities: Make sure everyone knows their job and rocks it like a boss. No confusion, no fuss!
  • Invest in Training and Development: Keep your team sharp and ready for anything. A little training goes a long way.
  • Cultivate a Positive Culture: Let your workplace be the coolest spot in town. Happy employees mean happy customers!

Your team is the backbone of your scaling journey. Treat them right, and they’ll help you reach those stars!

So, there you have it! Nail down these three major components, and you’ll be scaling like a pro in no time. 🚀

Step-by-Step Scaling Strategy for Business Owners

Scaling your business doesn’t have to be a daunting task. With a well-thought-out scaling strategies for business owners, you can navigate the path to growth with confidence. Here are some steps to scale your business effectively like a pro!

Step 1: Set Clear Goals and Objectives

The first step on your scaling journey is to set clear and exciting goals. Picture this as your business’s destination – where do you want it to be in the future? Do you dream of skyrocketing revenue, expanding into new markets, or serving a larger customer base? Whatever your aspirations, be specific about what you want to achieve. After all, a clear target gives you a solid direction to focus your efforts on.

Take some time to brainstorm and write down your scaling goals. Put it on paper or type it into your favourite device. The important thing is to have it somewhere visible so you can commit to thinking about it clearly and often. 📝💭

Step 2: Assess Your Current Situation

Now that you’ve got your destination in mind, it’s time to take a pit stop and evaluate where you currently stand. Assess the strengths and weaknesses of your business. How smoothly are your processes running? Is your team well-equipped for the challenges of growth, or do you need to bring in new talent?

Honesty is key during this assessment phase. 😌 Identify any gaps or areas that need improvement, and don’t shy away from acknowledging the obstacles you may face. Remember, acknowledging challenges is the first step toward overcoming them.

Step 3: Choose the Right Scaling Approach

Scaling or growth—it’s a tough choice! But now that you know your goals and understand your current situation, you can decide which path to take. Are you ready to fine-tune and optimise your operations (scaling) or is it time to spread your wings and explore new markets (growth)? 🚀

Consider the resources you have available, the market conditions, and the potential risks and rewards of each approach. Don’t forget, the right choice may vary depending on your industry and business model.

Step 4: Embrace Automation Technology

Time to power up your business with some tech magic! 🤖 Automation technology is like having a crew of tireless robots working for you 24/7. It’s a game-changer that can supercharge your scaling efforts.

Invest in tools and software that can handle those repetitive tasks that eat up your team’s time. From managing customer relationships to handling accounting and inventory, automation can save the day and ensure smooth sailing as your business grows.

Step 5: Streamline Processes for Maximum Efficiency

Think of it as giving your business a complete makeover – we’re talking about streamlining processes! It’s all about working smarter, not harder. Map out your workflows, create clear standard operating procedures (SOPs), and foster a culture of continuous improvement.

Streamlined processes mean you’ll be more organised and productive. You’ll avoid those unnecessary detours and hiccups that slow you down. Efficiency is your secret weapon! 💪

Step 6: Build the Right Team

Remember, no business is an island. 👥 Your team is your ultimate support crew, and you need the right people on board to reach your scaling goals. Hire talented individuals who share your vision and passion for success.

Define clear roles and responsibilities, and make sure everyone knows their part in your business’s growth story. Investing in your team’s training and development will also pay off big time – it’s like sharpening your tools for the scaling adventure ahead.

Step 7: Test and Fine-tune

You’re ready to put your scaling strategy to the test! But hold your horses, not at full speed just yet. Start with smaller-scale testing to see how your plans play out. Monitor the results and gather feedback from customers and employees.

Use this testing phase as an opportunity to fine-tune your approach. It’s like a dress rehearsal before the big show – you want everything to be just right! 🔧

Step 8: Secure Financing if Needed

Scaling may require some extra funds, so it’s essential to have your financing in place. Explore funding options such as loans, seeking investors, or even reinvesting profits back into your business. 💰

Having a solid financial foundation will give you the stability and confidence to move forward with your scaling strategy.

Step 9: Scale Gradually and Monitor Progress

Remember, scaling is not a one-day event. It’s a journey that requires patience and precision. Gradually increase your efforts, and closely monitor your progress along the way.

Stay agile and be ready to adapt your strategy based on how things are going. Celebrate those small wins and keep learning from any challenges you encounter. Each step forward gets you closer to your scaling destination. 👌

Step 10: Celebrate Success and Learn from Challenges

You did it! 🎉 Celebrate your achievements along the scaling journey. Scaling is hard work, and you deserve to pat yourself on the back. But here’s the thing – it’s also an opportunity to learn from any hurdles you faced.

Don’t shy away from those lessons. Embrace them, analyse what worked and what didn’t, and use that knowledge to power up your future scaling endeavours. After all, it’s all about growing, learning, and evolving.

Scaling Up in Real Work Scenarios (Client Example)

Now take a close look at an inspiring example of a business owner who was initially focused on traditional growth—but soon discovered that the true path to unlocking untapped potential and making more money lay in scaling his businesses.

Just like him, you could take steps to scale your business effectively! 😉

Case Study #1: Profit Improvers

Phil runs Profit Improvers, a successful lead generation consulting business based in Victoria, Australia. He wanted to keep up with his increasing workload, and thought a VA would do the trick. That’s why he came to us!

After our initial call with Phil, we discovered that he actually needed to streamline his systems and processes first before hiring a VA. Otherwise, it would be just more work for him!

Here are some of the changes our Systemise & Scale Up team was able to do for Phil:


  • Overwhelmed with client demands
    Without any additional support and because of his manual setup, Phil was already at the ceiling of what he can deliver to clients.
  • Manual lead acquisition, tracking and scheduling
    Phil had to spend most of his time chasing down leads and doing work manually, which made his customer service slow and inefficient.
  • Inconsistent social media presence
    Admin & social media tasks were left unattended because Phil’s speciality is lead generation and maintaining client relationships. Everything else just takes up too much time and energy!
  • Manual payment process
    Phil had to periodically check whether clients had deposited their payments into his account. This took up precious minutes from his working day.


  • Increased client capacity
    We automated Phil’s client booking processes using customised automation and Trello dashboards. This enabled him to shorten his sales cycle and to take on more clients.
  • Automated client bookings
    Phil and his new VA (whom we trained!) can now work more efficiently with custom Trello dashboards using Calendly, Google Drive and Trello integrations. They now track & manage leads and clients in a visual and simpler format, so opportunities are not missed.
  • Standardised email and social media templates
    With a trained VA, a custom social media board, and templates for email and social media with consistent branding, Phil can now produce and schedule content with clarity and less stress.
  • Automated payment processing
    Using Stripe and Trello integration, Phil is now instantly notified whenever a payment has successfully come through on his account.

The result? With streamlined processes, less manual work, and a skilled VA whom we trained on his behalf, running a business became a breeze for Phil!

It was a delight to help Phil on his scaling up journey. And because of our ongoing support for Phil and benefits for his VA, Phil can look after his clients better and even onboard new ones. It’s a win-win-win!

Chart the Future Course of Your Business

So—growth vs. scale: which is right for your business?

Understanding the difference between scale and growth is crucial for you to make informed decisions about the future of your business. While growth focuses on increasing revenue and market share, scale is about optimising existing systems and processes to achieve greater efficiency and profitability. 🚀

Remember to carefully consider when to focus on scaling and when to focus on growth, as each approach requires different strategies and resources. 👍

By making the right choice, you can position your business and your team for long-term success and sustainability!

Book a free Discovery Call

Want to scale your business with the right technology, processes and people? Book a FREE Discovery Call with us today and avoid burnout before it’s too late!

Arielle Calanas

Arielle is Outsourcing Angel’s resident copywriter. She has over 9 years of writing experience and graduated magna cum laude in Creative Writing from the University of the Philippines Mindanao in 2019. Currently, she crafts high-engagement content that reflects our brand voice, from client case studies to blog articles and more.