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More and more business owners are choosing to hire a Digital Marketing Virtual Assistant. But what’s so great about them? 🤔

As someone in business, you already have a lot on your plate. If you’re struggling to keep up with social media ads, email marketing campaigns, and moderating comments and reviews, then it’s probably time to consider outsourcing these tasks to a Digital Marketing VA and lighten your load.

Want personalised insights on what a capable Digital Marketing VA can do for you? Book a free Discovery Call with our Outsourcing Specialist today! She’ll be more than happy to talk about your business needs.

Benefits of hiring a digital marketing virtual assistant

A Digital Marketing Virtual Assistant can help you focus on expanding your business while they handle all the day-to-day tasks on your marketing to-do list.

With their help, you can get expert assistance in setting up and managing Facebook and Instagram Shops, Google ads, Retargeting ads, and A/B split tests. They can even schedule your social media content, reach out to influencers in your niche, and more!

Not sure which tasks you should outsource? Here are 100 tasks you can outsource to your Virtual Assistant!

With over a decade of experience connecting hundreds of clients with reliable and skilled VAs, we know they can do so much more to save you time and money aside from admin and supportive tasks. 😅

And speaking of saving time and money—here are the top benefits of hiring a Digital Marketing Virtual Assistant:

1. Save time and money

As a business owner or manager, we’re sure you understand the importance of time management. Every minute counts, and outsourcing your digital marketing tasks to a VA allows you to focus on other important aspects of your business.

While you work on strategic planning, product development, or other areas that require your attention, you can be assured that your online presence is taken care of. 💯

Plus, hiring a digital marketing VA is often more cost-effective than having an in-house employee! You can save on expenses such as salary, benefits, and physical office space.

At Outsourcing Angel, we provide our virtual assistants with ongoing benefits to keep them happy and motivated. So that’s one less thing on our clients’ plates! 😉

2. Specialised expertise

There’s a lot to keep up with in digital marketing. The landscape is constantly changing, algorithms are updated frequently, and new platforms are emerging all the time.

But by hiring a Digital Marketing VA, you can tap into their specialised expertise! You can take advantage of their knowledge and skills in areas like social media marketing, email marketing, and content marketing. 🤩

And with their help, you also improve your search engine rankings, drive more traffic to your website, and more.

Plus, by creating compelling content that resonates with your target audience, they’ll help to establish your brand as an industry authority.

3. Improved productivity

With a Digital Marketing VA, you can grow your business faster without sacrificing quality or efficiency.

How? By applying their expertise, they can leverage your social platforms to connect with more customers, build a stronger following, and increase your revenue even more! 📈

So with a Virtual Assistant looking after your digital marketing and you properly at the helm, more things will get done in much less time.

4. Flexibility

A Digital Marketing VA can work on a part-time or full-time basis, depending on your needs. This allows for greater flexibility and scalability.

You can hire them on a project basis or for a specific period of time, so you can scale up and down as needed! This helps your business remain agile and responsive to market changes and customer demands. 💪

5. Better results

All the benefits of hiring a Digital Marketing VA translate into real results for your business.

Overall, they help actualise your marketing plans with an effective execution that drives traffic, generates leads, and increases your sales. What’s not to like? 😉

How to hire a digital marketing virtual assistant

Hiring a Digital Marketing Virtual Assistant can definitely be a game-changer for your business.

But how do you find the right VA for your needs and your management style?

To find the right candidate for the job, here are some tips to help you:

Determine your specific needs

Before you even start looking for a digital marketing VA, you need to know exactly what tasks you want them to handle.

Try making a list of the specific skills required for the job. Do you need them to manage your social media accounts, run email marketing campaigns, or help with SEO? Are there any ad hoc tasks you expect them to do?

Once you have a clear understanding of your needs, you can begin your search for the right candidate.

Look for experience and expertise

Experience and expertise are both important when hiring your Digital Marketing VA. 👀

Look for candidates with a proven track record in the field. They should also be well-versed in the latest trends and techniques, and have a deep understanding of platforms and tools like ActiveCampaign, ClickFunnels, and more.

So during the interview (or pre-interview) stage, make sure to ask questions along those lines!

And you can never go wrong with asking for a portfolio. This will help you gauge the candidates’ level of expertise properly.

Consider communication skills

Communication is essential when working with a virtual assistant. You’ll be working with them remotely, so you need someone who can communicate clearly and efficiently via email, chat, or video calls.

Your ideal candidate should be someone who is responsive, proactive and has excellent written and verbal communication skills.

Check their availability and work schedule

Once you’ve shortlisted your preferred candidates based on skill, make sure their availability also aligns with your needs.

Should they work full-time or part-time? What will be their exact work hours? Make sure you answer these questions first to avoid any misunderstandings later on.

How to find the top digital marketing virtual assistants

With so many options out there, how do you even find the top Digital Marketing Virtual Assistants? 🤷

At Outsourcing Angel, we understand that finding the perfect VA for your unique needs can be overwhelming. That’s why we’ve created a comprehensive 6-step hiring process based on our 10 years of experience.


1. Strategy map

Our Outsourcing Specialist creates a Strategy Map for you based on your Discovery Call to outline all your VA preferences.

And within 24 hours after your call, we’ll take you through the Strategy Map including our VA recommendations and proprietary 4-Step GROW model.


2. Talent Pool Screening

Once you’ve approved the Strategy Map, our HR Manager will start the recruitment process by filtering through our talent pool and VA connections.

We then conduct a 1:1 pre-screening interview with the shortlisted candidates to cover skill proficiencies, technology, work history and availability.


3. Panel Interview

Once the candidates pass the pre-screening, we then conduct a Panel Interview with the following interviewers: Our HR manager, General Manager, and Subject Matter Expert whom we will select based on their experience with the role.


4. Client interview

Within 2 weeks, we’ll provide you with a shortlist of CVs best suited for the role so that you can select who you would like to have an interview with.

Our HR Manager will then organise the video meeting and sit in the call with you to ensure that all relevant interview questions are covered and expectations are properly set on both sides.


5. Orientation

When it’s orientation time, we’ll take your VA through their VA Work Agreement so that we can freely discuss:

  • Progress expectations
  • Terms and conditions
  • Timeline expectations

The VA must also agree to our Company Oath as our Guiding Principle in delivering our best work to clients.


6. Support & Benefits

Something we really pride ourselves on is our strong company culture.

This stems from the ongoing benefits and support that we provide for your VA, from annual company trips, mentorship opportunities, pre-paid healthcare cards, and more!

We’ve refined our strategy over the years. And it guarantees that we match our clients with the best possible candidate. 🥳

For the full details of our hiring process, click here!

But we know you might be trying to find the top Digital Marketing VAs by yourself. 😅

So to make your life easier, here are some qualities we’ve found in the best Digital Marketing VAs:

In-depth knowledge

You’ll want someone with in-depth knowledge of how to reach a broader audience and generate leads.

They should also have a deep understanding of the various platforms and tools used in digital marketing and know how to leverage them to help you achieve your goals.


The world of digital marketing is constantly evolving, and what worked yesterday may not work today. So your VA should be open to learning new tools and techniques.

And ideally, they’ll be quick to adjust strategies to keep up with industry changes! They should also be able to anticipate market trends and adjust your marketing strategies accordingly.

Analytical thinking

Your ideal Digital Marketing VA should also be able to evaluate the performance of your campaigns and make necessary adjustments to optimise results.

Plus, they should have the skills to analyse data and provide insights into your online audience’s behaviour, preferences, and needs.

Strong communication skills

As we’ve said before, strong communication skills are a must. And we’re not afraid to repeat it!

No matter how skilled your VA is in other respects, communication is an aspect that will make or break your working relationship with them.

It’s crucial they maintain clear lines of communication between your business and its online audience. They should also be able to articulate your message clearly and concisely, whether through social media, email marketing, or other digital channels.

All these qualities seem like a lot to ask from someone. But take it from us—we’ve found a handful of Digital Marketing Virtual Assistants who totally fit the bill.

Take VA Fiona, for example! 🧑‍💻

With over 8 years of experience in digital marketing, research, project management, and more, Fiona is a standout choice for anyone in need of some marketing magic.

She’s worked with clients across Australia, the United States, Singapore, and the United Kingdom. And these clients have nothing but praise for her performance!

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    Elena Kapp
    Senior Media Buyer, Your Social Voice

“Happy 2-year anniversary! I honestly cannot do this job without you. Thank you so so much! It’s amazing that I can always rely on you. Thank you again, Fiona!! PS don’t go anywhere!”

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    Tom Jones
    Founder & CEO, Training for Warriors Darwin

“These guys have been a lifesaver. They set me up with Fiona Cruz and she has been a total weapon. Nothing but helpful and gets the jobs done that i ask her to in a timely fashion and goes above and beyond. She is a lovely person as well which of course helps! Thanks to meeting one of the co-owners of Outsourcing angels in Melbourne, I signed up immediately. It has been a great decision and has paid for itself already. Thanks”

If you want to learn more about our Digital Marketing VAs, click here. 😉

How much does a digital marketing virtual assistant cost?

The annual cost of hiring a local Digital Marketing Assistant is AUD 85,000, or roughly USD 57,630.

But if you hire one of our Philippines-based virtual assistants instead, you’ll be saving AUD 55,000 a year! 🤯

At around AUD 30,000 per year, Outsourcing Angel VAs are definitely a more cost-effective option for your digital marketing needs. And if those figures still don’t work for you, we have three different Virtual Assistant packages for you to choose from (plus, a Systemise & Scale-Up Program!)

The best part? Hiring a VA from the Philippines will have no tax implications for you. Our VAs are responsible for any tax requirements they have!

Budget is a critical factor for any business. So if you can, be sure to enlist expert help when looking for your next Digital Marketing VA. Because there’s no need to compromise your budget to get the service you need!

Hire a digital marketing virtual assistant today!

A Digital Marketing Virtual Assistant may just be the solution you’ve been looking for if you want to manage your business’ online presence better.

With their experience in the industry, ability to generate leads, and tricks to expand your customer base, the right candidate will boost your marketing numbers to new heights.

You won’t need to be bogged down by endless marketing tasks anymore—outsource those and make your business grow further instead!

And if you don’t have the time or energy to look for a capable Digital Marketing VA, we’re more than happy to help. 😉 With our Lifetime Client Happiness Guarantee, you don’t even need to worry about ending up with a VA that doesn’t suit your needs.

Because if you’re not happy with your Virtual Assistant for any reason, we’ll find you a replacement at zero additional cost. Plus, you’ll get 1 week of VA service for free! This is to help you get settled with your new VA. 🤗

The best part? You’re covered for a lifetime. We extend this Client Happiness Guarantee to all of our clients no matter what stage you’re in, whether you’ve just hired your first VA or you’ve been with us for years.

Book a free Discovery Call today!

Still wasting time and money trying to handle digital marketing all on your own?

Book a free Discovery Call with our Outsourcing Specialist today and we’ll help you recruit, onboard and manage a Digital Marketing Virtual Assistant who will take your business to the next level.

Arielle Calanas

Arielle is Outsourcing Angel’s resident copywriter. She has over 9 years of writing experience and graduated magna cum laude in Creative Writing from the University of the Philippines Mindanao in 2019. Currently, she crafts high-engagement content that reflects our brand voice, from client case studies to blog articles and more.