How a Facebook Virtual Assistant grows your business page (plus algorithm tips)

A Facebook Virtual Assistant (FB virtual assistant) is your go-to person for managing and optimising your business page, which helps you connect with your audience more effectively.

Here are 9 proven strategies a Facebook Virtual Assistant can implement to boost your business page’s performance:

1. Connecting meaningfully with your leads

Your social media pages should offer an opt-in method to collect a database of leads.

For example, at Outsourcing Angel, we often create resources such as our “100 Tasks to Outsource to Your Virtual Assistant” eBook, which can be downloaded for free after completing an online form.

This form collects information from your leads such as their Name, Email, and Company Name.

Your Facebook Virtual Assistant can then search for these leads on social media and connect with them through your page by:

Liking their Facebook and Instagram pages.
Interacting with their content via likes, insightful comments, or shares.

Genuine interactions from your page build strong relationships with leads, ultimately increasing your page’s reach and engagement.

👉 Related: What is a Lead Generation Virtual Assistant?

2. Finding and joining relevant Facebook Groups

Wendy Villar is our General Manager and one of our veteran virtual assistant recruiters—she has been in the business for over 10 years and is currently leading the Recruitment Team.

Your Facebook Virtual Assistant can conduct thorough industry research to identify relevant Facebook Groups where your business page can actively participate.

When researching, they should focus on:

• Location: Your FB virtual assistant can filter groups by location to ensure they are relevant.
• Activity Level: They should also look for active groups that post a minimum of 1-2 posts per day. This number is visible in the Facebook Group search results.
• Membership: Larger groups offer more opportunities, but activity level is key.
• Group Type: There are 2 types of Facebook Groups that your business page can join:
  • Public: Anyone on or off Facebook can see who’s in the group and what they post.
  • Private: Only members can see who’s in the group and what they post.

Both public and private groups have their advantages; however, private groups often have more engaged members.

By joining these groups, your business page can become part of valuable discussions, positioning your brand as an industry leader.

3. Engaging within Facebook Groups

Once your Virtual Assistant has compiled a list of relevant groups, they should:

• Request to join these groups as your Facebook business page.
• Adhere to group policies, such as avoiding promotional posts unless allowed.

Then upon acceptance, they can engage people in these communities by:

• Posting valuable content that offers genuine advice or resources (instead of hard-selling your business)
• Sharing your top-performing posts to spark conversations
• Injecting personality and flair into posts and responses to make your brand more memorable

4. Inviting people to like your page

One of the first tasks your Facebook Virtual Assistant should do is invite your existing contacts and clients to like your page.

Additionally, they should monitor new engagements and invite anyone who interacts with your content but hasn’t followed your page yet. This simple, ongoing effort can significantly expand your audience.

5. Leveraging Messenger features

If you aren’t already using Facebook’s automated messaging options, your FB Virtual Assistant can set up a personalised Messenger Greeting to welcome visitors to your page.

This greeting appears as soon as someone lands on your Facebook Business Page, providing an immediate, friendly touchpoint that can make visitors feel more engaged from the start 💯

A Facebook Assistant can also activate the Instant Reply feature, which automatically responds to any direct messages your page receives. This feature is crucial for maintaining high levels of responsiveness, a factor that Facebook considers when evaluating your page’s quality.

Incorporating FAQs into your automated messaging system also allows users to get instant answers to common queries. This not only saves time for both the user and your team but also improves the overall user experience.

👉 Related: What is a Customer Service Virtual Assistant?

6. Cross-promoting with another Facebook Page

Once you have existing partnerships with other business pages that share your target audience, your Virtual Assistant can arrange cross-promotions, such as:

• Facebook Live Sessions: You can co-host live sessions to engage your combined audiences. Ensure your FB Virtual Assistant promotes the live session leading up to it.
• Watch Parties: Also consider hosting a watch party and engaging viewers with real-time discussions.
• Competitions/Giveaways: You can conduct a Facebook competition or giveaway where your followers have to follow or opt-in to win a prize from both pages.

These activities not only increase your reach but also build a stronger community around your brand.

7. Posting more interactive content

Your Facebook Virtual Assistant can audit your existing content calendar to ensure a good mix of interactive posts, such as:

• Comparison Content: Simple prompts like “Do you prefer X or Y?” can help boost engagement.
• Quizzes or Questions: Fun challenges or quizzes invite participation and shares from your potential leads.
• Free downloads and resources: Offering valuable free downloads, such as eBooks, checklists, or templates not only drive traffic but also position your brand as a helpful and knowledgeable authority in your industry.

According to a recent survey, 70% of consumers find ads annoying so make sure that you focus on “edu-tainment”. This helps your content captivate your audience without overly promoting your products or services.

8. Doubling down on what’s already working for you

Your Facebook VA can also review your past analytics to double down on what is already working for your page and identify more successful strategies, such as:

• Posting When Your Audience Is Online: Your VA can use Facebook Insights to schedule posts when your audience is most active. It’s also important to try a mix of content at these peak times to see what works best!
• Re-sharing Popular Posts: If you had high-performing content a few months ago, don’t hesitate to ask your Facebook VA to reshare or pin it to the top of your page to maximise engagement.

9. Using underutilised Facebook functions

Facebook offers features that many business pages overlook, but these avenues present an opportunity for your page to stand out!

Your Virtual Assistant can help you leverage Facebook features such as:

• Facebook Stories: Regularly update Facebook Stories just as you would with Instagram Stories. These short, engaging posts can keep your audience connected with your brand on a more frequent basis.
• Facebook Shops: If you sell products instead of services, your Virtual Assistant can set up and manage a Facebook Shop directly on your business page. This feature allows you to showcase your products, making it easy for followers to browse and purchase without leaving the platform. This streamlines the shopping experience and boosts your sales.
• Facebook Events: Hosting events, whether virtual or in-person, is a powerful way to engage with your community. Your Virtual Assistant can create and promote Facebook Events, inviting your followers and keeping them informed about upcoming webinars, live sessions, or product launches. By actively using the Events feature, your business can build anticipation and increase participation in your key activities.

By trying these underutilised features, Facebook is likely to prioritise your page over other Facebook Business Pages that aren’t using these functions. Your page can stand out and gain priority in the platform’s algorithms!

And speaking of algorithms, here are 4 important tips for your Facebook Virtual Assistant:

What your FB Virtual Assistant needs to know about the Facebook algorithm

To effectively collaborate with your Facebook Virtual Assistant, it’s crucial that you both have a solid understanding of how the Facebook algorithm works.

The algorithm determines which content gets prioritised in users’ feeds, so it directly impacts your page’s reach and engagement.

Here’s are 4 algorithm factors your FB Virtual Assistant should keep in mind:

1. Facebook prioritises content from friends and family

The Facebook algorithm is designed to prioritise posts from users’ friends and family over content from business pages. This means that your content must be highly engaging for your Facebook Virtual Assistant to maximise the organic reach of your posts.

By creating posts that encourage likes, shares, and comments, your Facebook VA can help ensure that your content appears in the feeds of your followers’ friends and family. This strategy not only increases visibility but also attracts new audiences who may be interested in your offerings.

2. Facebook prioritises native and visual content

Facebook’s goal is to keep users on its platform as long as possible. As a result, content that keeps users engaged, particularly native and visual content, is favoured by the algorithm.

So instead of sharing external links like a YouTube video link, your FB Virtual Assistant should upload videos directly to Facebook. Native videos and high-quality images are more likely to be prioritised in the feed, which increases your chances of reaching your target audience 💯

So ask your chosen VA to focus on thumb-stopping visual content!

👉 Related: What does a Graphic Design Virtual Assistant do?

3. Facebook rewards responsiveness and interaction

Have you ever visited a Facebook Business Page with a “Very responsive to messages” badge?

Facebook values timely responses and interactive engagement. Pages that respond quickly to messages and engage actively with their audience are often rewarded with this “Very responsive to messages” badge, which can enhance your page’s credibility.

This means Your FB Virtual Assistant should be especially diligent in monitoring and responding to direct messages, comments, tags, mentions, and reviews. Consistent and prompt engagement not only improves your page’s algorithmic standing but also builds a positive reputation with potential leads.

4. Facebook analyses the decay of posts

The Facebook algorithm favours more recent content, which means older posts naturally decline in visibility over time 📉

To maintain a steady presence in users’ feeds, it’s essential to keep your page regularly updated with fresh content. Your Facebook VA can help by consistently creating and scheduling posts that keep your audience engaged and your page active. Regular updates ensure that your content remains relevant, improving the chances of it being seen and interacted with by your target audience.

Your Facebook business page has more potential than you think

Your Facebook business page should be more than just a place where you share content—it should also be an effective platform for engaging with your audience.

By working with a Facebook Virtual Assistant, you can ensure that your page is not only active but strategically positioned to grow organically ahead of your competitors. This can be a great outlet for building reach, engaging followers, and driving more quality leads to your business.