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If you took the time before reading this to check your social media accounts, it’s likely that you clicked on a few videos. Today, videos have become the most engaging piece of content across all social media channels. Whether you’re creating content for Facebook, Instagram, LinkedIn, TikTok, Snapchat, YouTube or any social platform for that matter, video content should be part of your plan.

According to a study conducted by Wyzowl, 92 per cent of marketers admit that video is a crucial part of their marketing strategy. On Facebook alone, 500 million users watch 100 million hours of video content on a daily basis. Make no mistake- video is a huge part of social media marketing.

But in a pool as large as the internet, how does a marketer, business owner or executive create effective content that will stand out and reach the right audience? We’d like to share with you five action points you can take today to effectively create videos for your social media.

Action Point #1. Plan ahead of time

One of the biggest mistakes brands and businesses make on social media when it comes to video is to simply wing it. Much like anything in business and in life, video marketing is best done when there’s a plan set in place. It’s a great idea to get a virtual assistant to help you create a content schedule and plan out when you’re going to create and release video content.

At Outsourcing Angel, we take the time to create a marketing plan that becomes the basis for all content we create, including videos. If you’d like a copy of our template plan, you can download that here for free!

Action Point #2. Tell a Story

As human beings, we are hard-wired with an affinity to stories. We fall in love with great stories and amazing storytelling. Whether it’s through film, books, TED talks or infographics, we search for stories online. Stories are powerful because they have the ability to inspire, inform and entertain. Videos with compelling stories and clear storytelling always perform better on social media. When creating videos, it’s a great idea to always tie up your content with a story that you want to tell.

Action Point #3. Give as much value as you can

Anyone who gets on a news feed comes in with a “what’s in it for me?” mindset. People are always on the lookout for content that adds value to them. That value can be in the form of motivation, information or anything that lines up with their context.

One of today’s best examples is Gary Vaynerchuk. His videos on Facebook, Youtube, Instagram and TikTok are some of the most engaging content today because of the valuable information he shares on entrepreneurship and self-development.

Action Point #4. Use interactive animation

The use of animation in videos has risen in the past few years, and for good reason. Video animation is highly effective when it comes to getting interactions and engagement on social media. Studies show that explainer videos- including animation explainer videos less than 90 seconds long- are shared 37% more often.

Video animation isn’t something anyone can readily do on one’s own, but it’s something that can be easily outsourced. And here’s some great news! Outsourcing Angel provides this service at a very friendly cost. We have some of the more creative virtual employees who are great at creating animation videos which are engaging and appealing. If you’re interested in getting animation videos done, talk to us today.

Action Point #5. Get people to take action

Getting people to take action on social media becomes a whole lot easier with videos, but that’s only if you’re clear about what action you want your audience to take. Being ambiguous on calls to action is one of today’s biggest marketing mistakes. What do you want your audience to do? Would you like them to share your content, give their email address or purchase a product? When creating videos, make sure the call to action is clear, simple and direct.

Action Point #6. Be consistent

Consistency is one of the biggest keys to winning on social media and that applies to videos. Consistency doesn’t mean that you have to post video content every day. It simply means that you commit to a given schedule- whether that’s once a day, a week or a month- and stick to it. Our commitment is to release video content on our YouTube channel once a month. We stick to that commitment and see the results we desire.

We’re Only Going to See More!

We make very little marketing predictions in Outsourcing Angel, but when we do, we’re sure of it. And here’s one we’d like to make- the popularity of video content on social is not going to go away anytime soon. In fact, it’s just going to keep growing. Thus, it’s a great idea to start getting into video production for social media as soon as you possibly can! Need help? Talk to us today! We’d love to help you create amazing video content for social media and win on your respective platforms.

Charlotte Ramos

Charlotte is a Copywriting Virtual Assistant with over 10 years of experience in marketing content creation, search engine-optimised blog articles and website copy. She's one of our most valuable Angels with vast knowledge of the digital marketing landscape and business systemisation.