“Video” is becoming the biggest part of the internet and it’s expected to take over about 50% of the world’s content by 2017 or 2018. Videos are valuable for every business. They interact with others through social media, websites, and other means. So that brings us to the next question, how are you meant to go about getting your videos edited or changed to have more of them up online?
The Types of Video Editing
Firstly, you’ll need to understand the different types of video editing. There are plenty of types out there, but we’ve broken them down into three main categories.
1. Clean Up
This is where you take a recorded video and edit it by removing long pauses or mistakes you might have made while talking, as well as adding an intro and text overlay where necessary. This is the simplest form of editing and can be made even easier by including time marks which will speed up the process completely.
2. Combination Footage
This involves taking a bunch of different clips – such as an intro, testimonials, recordings of live events etc. – and transforming them into a montage or story. This might be a bigger job than the typical Clean Up, but our top tip for efficiency is to be clear about what you’re trying to achieve from each clip. Most clips will have some kind of purpose, to show your credibility, showcase an event etc., so just make sure to label them and number them in the order you’d like them to appear. Again, time stamping will also accelerate this editing process.
This is where you have little or no footage, and instead you’d like an animation to get your point across. This comes in handy where you have little or no footage, where you might only have photos, or just where you’d like a very engaging short video. Alternatively, a simple solution for this category would be to select a montage of photos, record (or pay for) some voice over, and create a basic video from there.
Now that we’ve covered the types of video editing and how to make those easier, let’s move onto big tips for getting better results from your videos.
Where Is the Video Going To Be Used?
This isn’t always self-explanatory, and a lot of people forget that. Depending on where you’ll be uploading this video, your sizing and format will change. The type of landing page, or the platform that you’ll be sharing this video on is important in the exporting stage. You don’t want to be going back, changing the sizing, and wasting hours on it, so take this step to get it right the first time.
If you’re not a video expert, go and find some videos that you like and use it as inspiration. No, don’t directly copy it – make it unique for your own brand. But this will give you some general guidance and inspiration to emulate or draw influence from. If you’re working with Outsourcing Angel, we can make this step even easier by finding examples for you to review.
Be Clear & Specific
It makes a very big difference when you are specific when you give video editing tasks. Be specific about what you like and while it will take more time in finding examples and doing the task briefs, you will achieve much better results. The only thing that is unacceptable is to throw the task into someone else’s hands and expect them to read your mind. So instead, go through this process with the end result in mind.
After going through everything above, give feedback. Whenever you want something to change, set aside the time to give feedback to get small editing done. Our recommendation is to watch your clip, and if you spot anything you’d like to change, take note of it with the time and again, be clear and specific about how you’d like it to change.
Avoid providing vague feedback such as “I don’t like how this goes”. If you get more specific, such as “Please look at 1 minute and 15 seconds, could we change this to be more …”, you’ll get the results you want much more quickly and thus, cost effectively.
So, that’s it! That’s all our tips on how to get your video editing tasks done with Outsourcing Angel. These will help set expectations and make the working process as smooth and efficient as possible. Head over to our website to see some animations and other videos that we’ve done, or speak with our team to take you through our briefing process.