When you’re running your own marketing agency, it often feels like you’re being pulled in different directions. You’re most likely drowning in a sea of tasks and projects, making it difficult for you to focus on critical matters, like planning a successful marketing campaign for your agency or gathering leads. If there are numerous tasks that clutter up your hours and keep you from being productive, then perhaps it’s time to delegate these tasks to a virtual assistant.
So, how can virtual assistants work for your marketing agency? In the latest educational video, Linh Podetti, founder of Outsourcing Angel—an outsourcing agency with over 70 virtual assistants from around the world—shares different ways a virtual assistant can help you with your business. Her company has helped different marketing agencies scale profitably with the help of virtual teams. In this video, Linh lists the different tasks a VA can take on, thereby freeing you up for what matters.
Virtual Assistants: They’re the ultimate time—and life—savers!
Virtual assistants or VAs are contract workers—typically working remotely—who are hired by small and big businesses to perform certain duties, such as administrative tasks, data entry, telemarketing, research or a range of digital marketing projects. There are also virtual assistants that can handle niche roles, such graphic designers and real estate agents.
“As you are growing your agency, you will get to a point where you realise that you just don’t have enough time in the day to complete all of the tasks that are necessary for growing your business,” Linh says. This is what led her towards realising the true potential and power of outsourcing.
Which tasks should I outsource?
Linh suggest categorising your tasks accordingly:
Category 1:Time-consuming and repetitive tasks that can easily be passed onto someone else with minimal training
Category 2:Tasks that you’re naturally not skilled at but need in your business
Once you have this in mind, you can begin making a list of possible tasks your virtual assistant/s can offload from you. If you’ve listed a few tasks but are still feeling stuck and unsure which tasks to delegate, Linh shares some of the most common services that can be outsourced to virtual assistants.
1. Customer Support
You can hand over your customer service enquiries and community management tasks to your friendly virtual assistants. They can respond to customer emails on your behalf, handle questions that you receive on social media, email or your website chatbot, and reply to comments you receive in your social media accounts, blogs and forums.
Your virtual assistant can help you become more productive by taking care of the following tasks:
- Managing your emails
- Updating your contacts in your CRM
- Making travel arrangements or helping out in planning
- Data entry work and managing your spreadsheets
- Transcribing your videos
- Creating reports
- Preparing online meeting minutes
- Online research
- Managing client invoices
- Basic bookkeeping
3. Copywriting and Content
Digital content is important when it comes to brand building and generating sales. But it takes a lot of time and effort to develop quality content. You can assign your virtual assistant to write your blogs, newsletters, emails, sales copies and social media content on a regular basis.
4. Marketing and Social Media
You may have a growing presence on different social media platforms, but you don’t have enough time to get the most from them. Your virtual assistant can help you with managing all your social media channels, including creating and scheduling content and managing your online community.
5. Graphic Design
As a business owner, you’d love to believe we can do everything—graphic design included. But tinkering with Photoshop is just a big waste of time. Instead, you should hire a virtual assistant who is skilled in graphic design to do all your design jobs for you, including social media graphics, infographics, logo designs, ebook covers, anything you need to spruce up your marketing.
6. Web Development
A website is now a non-negotiable, especially as you continue to grow your business digitally. Local web developers can be very expensive, even for doing small website tweaks. If you outsource your web development tasks to one of our skilled technical virtual assistants, you can have web pages, wire frames and landing pages done for a fraction of the price. As you build your database and fill your website with relevant content, your web developer virtual assistant can handle all the coding and customization for you.
Successful marketing agencies are those that are focused on the growth of the business. This means you might not have the time available to tackle all the extra tasks as you direct your focus on bigger, more important things. But you will find that hiring a virtual assistant is the best way to maximise your efficiency and productivity without sacrificing non mission-critical but equally important tasks.
When you hire a virtual assistant from Outsourcing Angel, you can take advantage of low overhead and increased productivity. At the same time, our virtual teams are skilled and experienced in digital marketing, so you can do away with time-consuming training and start benefiting from their work. So now that you know how virtual assistants can work for your agency, what are you waiting for? Book a consult with us today and see how you can boost results from your marketing efforts without so much stress and scale your agency faster.
VA Writer: Jamie S. Ayque
VA Position: Digital Marketer