NEW Instagram Course
Over 5 years of Instagram knowledge in one course!
Learn how to outsource your Instagram to a Virtual Assistant so that you’ll never need to handhold again. Get step-by-step training videos on how to create an Instagram Playbook (your VA bible) with all the templates, processes and systems you need to free yourself from Instagram tasks.
USD $197
WHO THIS COURSE IS FOR
- Business owners
- Marketing professionals
- Digital marketing freelancers
TOOLS & RESOURCES
Tutorial videos, practical exercises, templates and free downloads.
SKILLS LEARNED
Create Instagram Processes for content creation and management as well as understand the best practices.
COMPLETION TIME
Approximately 10 hours
NEW Instagram Course
Over 5 years of Instagram knowledge in one course!
Learn how to outsource your Instagram to a Virtual Assistant so that you’ll never need to handhold again. Get step-by-step training videos on how to create an Instagram Playbook (your VA bible) with all the templates, processes and systems you need to free yourself from Instagram tasks.
What's Included
USD $197
WHO THIS COURSE IS FOR
- Business owners
- Marketing professionals
- Digital marketing freelancers
TOOLS & RESOURCES
Tutorial videos, practical exercises, templates and free downloads.
SKILLS LEARNED
Create Instagram Processes for content creation and management as well as understand the best practices.
COMPLETION TIME
Approximately 10 hours
What's Included
We designed this course for business owners and marketing professionals that don’t have a system in place to manage their Instagram effectively.
In this course you’ll learn how to:
- Set-up your Instagram Playbook (it’ll be the bible for your Virtual Assistant so you don’t have to explain it every time)
- Set-up your Content Calendar so that your VA can source and create content that best represents your brand
- Understand the best practices for content, captions, hashtags and Alt Text Tags to optimise your account for reach and followers
- Understand Instagram Engagement methods and how your VA can use the algorithm to grow followers and reach
- And set-up reports and processes for your VA to manage your Instagram efficiently while tracking your performance
By the end of this course you’ll be fully equipped with everything you need to handover your Instagram to a VA or Social Media Manager.
We designed this course for business owners and marketing professionals that don’t have a system in place to manage their Instagram effectively.
In this course you’ll learn how to:
- Set-up your Instagram Playbook (it’ll be the bible for your Virtual Assistant so you don’t have to explain it every time)
- Set-up your Content Calendar so that your VA can source and create content that best represents your brand
- Understand the best practices for content, captions, hashtags and Alt Text Tags to optimise your account for reach and followers
- Understand Instagram Engagement methods and how your VA can use the algorithm to grow followers and reach
- And set-up reports and processes for your VA to manage your Instagram efficiently while tracking your performance
By the end of this course you’ll be fully equipped with everything you need to handover your Instagram to a VA or Social Media Manager.
Free Gifts
As part of the course, you’ll also receive a FREE Social Media Schedule Template for 2021 and a copy of our own internal Instagram Playbook
Social Media Schedule Template
Instagram Playbook
Instagram Checklist
Instagram Report Template
Course Content
Chapter 1: Instagram Playbook
Learn about the importance of having an Instagram Playbook in order to hit the ground running.
Bonus Gift: You’ll also get a FREE copy of our own Instagram Playbook and take you through the method and process of each section, you can either complete this yourself or give these research tasks to your Virtual Assistant.
- What is an Instagram Playbook?
- Defining your Company Background sections
- Creating Customer Avatars
- Defining how your brand communicates
- Writing tips for your VA
- Brand Colours and available palettes
- Choosing Social Media Fonts
- Defining your Instagram Demographics
Chapter 2: Content Calendar
Your Instagram Content needs to be strategic while telling your story/message. This is why it’s important to determine your content hierarchy and frequency all laid out in a Content Calendar.
Bonus Gift: You’ll also get a FREE copy of a Social Media Calendar Template to help you stay prepared for an entire year with important dates, events, trending hashtags and notes around customer mindset.
- Content hierarchy
- Where to source your content
- Creating your Editorial and Content Calendar
- How to use the Content Calendar
- Content calendar processes for your VA
Chapter 3: Content Types
This chapter is designed to show you the best practices to keep in mind when creating or sourcing Instagram Content. It includes guidelines and examples of what to do vs. what not to do.
Your Virtual Assistant or Social Media Manager can use this chapter as a reference when designing and planning your content in order to get the most reach and engagement.
- Types of content on Instagram
- Learn best practices and guidelines for:
- Image posts
- Video Posts
- Carousel Posts
- Stories
- Examples
- Interactive Tools
- Instagram Lives
- IGTV
- Instagram Reels
- Instagram Shop
Chapter 4: Captions
Did you know that your captions are just as important as your content? Once you’ve determined your tone of voice in your Instagram Playbook, it will act as a guide when creating your Instagram Captions but there are still best practices to keep in mind which is exactly what we cover in this chapter.
- The basics of writing Instagram Captions
- Tips and tricks for Instagram Captions
Chapter 5: Hashtags
Hashtags can be overwhelming right?! There are so many hashtags that are either overpopulated or nobody is searching for at all, so where do you start? This chapter will explain the different types of hashtags to save in your ‘Hashtag List’ and assist you in creating your own lists.
- Types of hashtags
- Hashtag lists
- Hashtag tools
Chapter 6: Instagram Engagement
Instagram Engagement is a vital part of your page’s growth, but doing the wrong things can lead to your account getting shadow banned or banned completely from Instagram… so let’s avoid that!
This chapter will give you an understanding of Instagram’s Algorithm and the amount of acceptable engagement (and how to do it of course!)
- Understanding the algorithm
- Types of Instagram engagement and how to do it
Chapter 7: Alt Text
Alt Text Tags is something that gets missed. It’s a hidden feature that allows your content to be accessible but it also offers other benefits to your posts. Learn about what they are and how to add them to upcoming or existing content.
- About Alt Text Tags
- How to add them
Chapter 8: Instagram Reports
It’s important to measure your followers and engagement to monitor your growth and whether or not your content resonates with your audience. Here are the basic Instagram Reports your Virtual Assistant can set-up for you and manage.
- Basic Instagram Reports for your VA
Chapter 9: Hiring a VA
Now that you’re fully equipped with everything you need to outsource your Instagram to a Virtual Assistant, this chapter talks about the next steps in getting started with a reliable and experienced VA.
- How to hire the best VA for the job
Get on top of your Instagram Content and Engagement with our step-by-step Instagram Course that we use internally for our Virtual Assistants too.
Requirements
- No prior Instagram experience needed – we’ll teach you everything you need to know
- No additional costs for software and tools to use to complete your Instagram Playbook
- All you need is an internet connection and you can get started on this self-paced course in your own time
About The Instructor
Annie Nguyen
Outsourcing Angel Marketing Manager
Annie Nguyen is our Marketing Manager based in Sydney, Australia with over 10 years of experience in Digital Marketing, specialising in Social Media Marketing.
Prior to working with Outsourcing Angel, she was the Marketing Manager for Havaianas Australia, Marketing Manager for Guide Dogs Australia and Digital Marketing Manager for Nude by Nature for AU/NZ, EU and UK.
With over 170,000 followers on her personal Instagram page, she lives and breathes Instagram and shares her wealth of knowledge and proven methods in this easy-to-follow online course.
If you have any questions about this course, feel free to contact us.
Google Reviews
5.0 ★★★★★
Vicky Murgatroyd★★★★★ a month ago
I’ve worked with Outsourcing Angel for 2.5 years now and they’ve been phenomenal since the first phone call. Their customer service is spot on, and their on-boarding process for helping me find my first VA, Anika, with them and integrate her seamlessly into my business was like no other I’ve come across. Anika herself has been wonderful – great in her communication and every task is done diligently and efficiently, but even more than that the energy she brings to work is great to be around. Couldn’t recommend this company highly enough.
5.0 ★★★★★
Toni Everard★★★★★ a month ago
I have had my VA Alaila through Outsourcing Angel for around 6 months now and it has been one of the best decisions I have made. I had no idea how to go about hiring a VA so having this taken care of for me and being matched with a VA who works quickly, is enthusiastic and can take on a variety of tasks for me and is always open to feedback and ensuring she provides a service that I am happy with is an absolute god send. I highly recommend using their service. I have achieved so much more in my business having someone else do the things that previously stopped me from focusing on my zone of genius! Thank you so much Alaila and OA x
5.0 ★★★★★
Tarnya Burge★★★★★ 2 weeks ago
I have had my Technical Virtual Assistant, Sherwin, with Outsourcing Angel for about 9 months. My VA has been diligent, trustworthy, hardworking and honest. Outsourcing Angel goes above and beyond in terms of supporting my business and making sure the process goes well. They found someone very suitable for my business which is based in New Zealand. My VA was able to fit in with my work hours. A very professional company.
