International Women’s Day is a few days away. In the days to come, conversations both online and offline will centre around women empowerment, gender equality and women’s rights. As a business or organisation, it’s a good idea to get into the conversations. Not just because you want to market your business, but also because it’s a worthy cause that needs more attention.
If you have a virtual team or a virtual assistant, you have an opportunity to get them behind this cause. A 2016 Deloitte case study noted that millennial workers are “twice as likely to rate their corporate culture as very positive” if their company participated in social causes. Hence, getting your virtual employees involved in a social activity like women empowerment is not just great for the community but also for company morale as well.
What are ways that you can get your virtual assistants involved this International Women’s Day? Here are some simple yet powerful tasks you can delegate to your virtual staff to get them involved.
1. Get into community conversations
In 2017, Proctor and Gamble launched a campaign called #WeeSeeEqual which instantly went viral. People used the hashtag on Twitter, Instagram and Facebook. There were conversations everywhere from all kinds of communities and groups. This 8 March, those conversations will populate social media platforms and websites once again.
Get your virtual assistant ready to jump into those conversations and give your two cents on issues and shout “amen!” to some great ideas that will be shared. It helps stir conversation and gets the word out faster for everyone as well.
2. DM Reach out to influential women
Some of the best conversations today happen on direct messaging. A direct messaging strategy is one of the best ways to engage with people on a personal level. Starting direct conversations on Instagram, LinkedIn, Facebook, Twitter and even email helps make your brand more human. Moreover, those conversations can also become very empowering for your virtual staff as well.
3. Create women empowerment posts for social media
There are tons of quotes, stories, statistics and events that your virtual assistant can turn into social media quote graphics, bit graphics, blogs and posts. Social media content is one of the best ways to get ideas across in this day and age. And giving your VA that voice can be a great way to get them involved this International Women’s Day.
4. Schedule podcast interviews with female thought leaders
Social media and marketing expert Gary Vaynerchuk made the bold prediction that audio voice would be the future of the internet. We see that building out more day by day. So it’s a great idea for your brand to start carrying a podcast. If you haven’t started yet, this International Women’s Day might be a great way to launch a podcast!
Consider having your virtual assistant reach out to some female thought leaders who could share their insights on a guest podcast and helping you launch that podcast to you. No, podcasts are not a lot of work. Yes, the remaining days leading up to International Women’s Day is ample time to get an idea like this started.
5. Create engaging video content
Video remains to be the most engaging form of content online today. To get a message as important as women empowerment, it’s only fitting that you empower your message by creating a video or series of videos. You can work on a variety of content- a vlog about women in the workplace, a list of the most influential women in your community or industry, a video conference interview with a female thought leader and so on. The list is endless.
If your greatest challenge is not having the expertise or time to create a video, we at Outsourcing Angel have launched a new service that can help you. We now offer video editing and animation services to organisations who want to tap into the power of video. If you want to maximise your reach with video content, talk to us today.
Be a Voice for Women this Month
Women’s rights have been an issue for centuries. And while there are signs of hope here and there, it still is a global issue. Women are being objectified, abused and taken for granted in societies everywhere and we need more people, brands and business to be a voice for them.
Will you be that brand that will give women a voice this month? If you are, you don’t need to do it alone. The experience will be even better if you can get your virtual assistant involved in the process as well. It helps you save time and gives your virtual employees a meaningful cause to get behind as well. You can’t get more “win-win” than that.