Today is a great day to be a small business. With the rise of eCommerce, more and more startups and large companies are benefiting from the power of online shopping. As the holidays approach, it’s a great idea to get ahead and start planning on some online strategies to get a piece of the online pie.
An article release by Shopify shows that global ecommerce sales will reach $4.5 trillion by 2021. And WebAlive stated that 4 people out of 10 shop online at least once a month. Many have been shifting to online shopping, most especially on the holidays with the rush, traffic and crazy store lines.
That being said, you’d want your business to have some strategies set in place to cater to the growing demographic of shoppers who prefer to just “add to cart.” Here are five marketing ideas that you and your virtual team can try to help boost Christmas eCommerce sales come this holiday season.
1. Offer free shipping
The only downside to online shopping is dealing with shipping costs. But if you remove that headache from the equation, people are sure to flock into your website to make those holiday purchases. It might be smart, of course, for you and your virtual assistant to consider costing. If you’re losing money on free shipping, you can consider putting in a minimum order volume to avail of the freebie.
2. Promote heavily in the evening
Start Track notes that 29% of online purchases in Australia are made in between 7-10pm. That’s much higher than the 18% that shop between 2-5pm. So it’s most likely a better idea to promote heavily in the evenings. Pay for some social media ads that are scheduled to come out on your target audience’s feeds in the evening.
3. Bundle it Up!
One central theme to Christmas is gift-giving. And many people prefer buying items in bulk to give out to family and friends. Offering discounts on bundles can can be a great way to increase your sales volume. Nothing says “sales” better than slapping on discounts on your best offers.
4. Include Free Gift Wrapping
Customers like a little value-added perk. Free gift-wrapping is an inexpensive and even fun way to go the extra mile for your clients. Get ready to wrap some gifts. This idea just might make your sales hit the ceiling!
5. Do a Post-Christmas Clearance Sale
Our inventory instincts tell us that everything should go before 25th December comes around. But you’ll be surprised how much spare change people might have after Christmas Day. And when everyone has stopped selling, the market is all yours to promote a few clearance sale offers to!
More Sales Means More Work
One thing you need to remember is that as you boost Christmas eCommerces sales, workload goes up too. When the orders come in, you want to make sure you fulfill them as soon and as accurately as you possibly can. That’s why it might be a good idea to hire a virtual assistant who could help execute on your Christmas marketing ideas and even fulfill your orders.
Don’t jump into the eCommerce holiday frenzy alone. Build a team that will help you maximise every dollar that comes in.
