From corporate life to business owner
Despite being a broke single mum in my 20s, I took a leap of faith and bid farewell to my day job, using my last $5,000 to start a nail polish business.
At first, I believed that simply having a website would attract customers, but I soon learned otherwise. I had to teach myself everything, from marketing and SEO to email marketing and more.
Recognising my lack of technical expertise, I turned to outsourcing and found skilled overseas Virtual Assistants (VAs) to implement the work for me.
Although the nail polish business wasn’t my passion, I didn’t give up on entrepreneurship. I sold the venture and moved on.
Leveraging the knowledge and experience gained from my previous business, I founded a successful marketing agency in 2011 called Red & Black Solutions. With a fully remote team of VAs, I found my true passion and made my mark in the world of outsourcing.