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To grow your business to the next stage, you need to have an effective marketing automation strategy in place. If you’re wondering how to automate your business, then this episode is just for you! This episode of The Kind Boss Podcast will show you how to optimise your sales with marketing automation strategy. Meet the Chief Automation Officer at Bumper Leads, Jovana Vujnic, who is here to show you her secret marketing automation tools and will teach you how to scale your business today.

Listen on as she shares with founder of Outsourcing Angel, Linh Podetti, the various business automation tools you need to be implementing today. Find out how scaling a business can be simple and rewarding

In this episode, you will learn:

  • How to scale a service business
  • The most effective business growth tips
  • Sales automation techniques to grow your business
  • Marketing automation tools that will save you time and money
  • Business growth strategies to take your business to a new level


Here are also some take-aways as you listen to this episode:

  • Assessing businesses
  • How to calculate businesses’ value for products or services
  • Buying businesses is buying their marketing and branding
  • Business renovations for person to sell to in mind
  • Increase revenue or sales price of your businesses
  • What marketing automation is

Here are some valuable tips about business and marketing

Marketing Automation

The utilisation of right technology for your business to execute your marketing strategy. It can be a notification when a customer places an order. And if they didn’t place an order, then segment them, to deliver better messages to them. You will save time and generate more revenue when you allow your sales team to focus on higher value tasks. Hence, use technology to help you really qualify leads better and not waste time chasing them.

Assessing business value

There are various ways, for instance, multipliers on business profit or revenue for product-based businesses. For service business, it can be based on year on year growth, the higher the growth, the higher the value.

About Jovana Vujnic

Jovana Vujnic (Yo-vanna Vooynich) – is a Chief Automation Officer at Bumper Leads – Leading Marketing Automation Agency based in Melbourne. Jovana is a marketing automation guru, who helps businesses save time, increase sales and improve their customer experience.

Are you looking to boost sales volumes and sell more products in these uncertain times? Bumper Leads can help you achieve exactly this. We help online retailers, coaches, consultants and B2B businesses optimise their sales channels and improve their customer experience, so they can save time, profit and scale. Essentially, we use technology to help you execute your marketing strategy online.


For anyone who is interested in workshopping ideas directly with Jovana, she can be contacted via the website –

And for businesses who are still on the fence of marketing automation and how it affects their business, they can download this resource that covers at least 30 automation tasks that every business can implement easily and save over 10 hours per week in the process – just visit

Charlotte Ramos

Charlotte is a Copywriting Virtual Assistant with over 10 years of experience in marketing content creation, search engine-optimised blog articles and website copy. She's one of our most valuable Angels with vast knowledge of the digital marketing landscape and business systemisation.