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One innovative way of overcoming life challenges is to undertake mindset coaching and build strength and resilience. Meet Roy Hanford, Founder and Director of The Fit Project, fitness entrepreneur and master of functional fitness training. Roy shows you that overcoming life challenges through functional fitness training and mindset coaching is the way to go for stressed out entrepreneurs who want to make a change in their lives.

Watch the full episode to the episode of The Kind Boss Podcast, as our host, Linh Podetti, founder of Outsourcing Angel, learns from Roy the ins and outs of the fitness business and how Roy helps everyday Australians have a better day, everyday.

In this episode, you will learn:

  • Exercise tips for busy entrepreneurs
  • How to set and achieve health and fitness goals
  • How to find motivation to exercise
  • Fitness tips that will boost both mind and body


Roy shares some take-aways as you listen to this episode, check below :

  • Cultivate community culture starting with staff treatment as family members
  • Emphasis on measurable progress and slow long-term approach
  • Top three core values: educate, empower and grow
  • Understanding the “why” fitness and health is and should be important to you
  • How relationships and support matter and impact you and your health and business

Here are some valuable tips about the fitness and health industry

Focusing on the long-term lifestyle change

Have that movement to make that lifestyle change for the rest of your clients’ life, as opposed to just losing several kilos in a few weeks. Helping your clients’ pivot their lifestyle, having measurable progress and building lifetime habits which will significantly improve your gym business in a highly competitive market such as the fitness industry.

Educating, empowering and growing

First thing is to educate everyone towards a long term health and fitness goal with the understanding that it’s different for everyone. Second is empowering the mindset of clients’ towards a longevity plan and healthy lifestyle. And finally growing and implementing these strategies, sticking to it, and being accountable until it becomes a routine.

About Roy Hanford

Roy Hanford is the founder and director of The Fit Project; community focused functional training spaces that helps everyday Australians have a better day, everyday. He has represented the country internationally in OCR events and is an endurance world record holder. Roy is on a mission to help over 2000+ Australians overcome their own obstacles and life challenges through functional fitness and mindset coaching. TFP is a multi-purpose wellness company that connects coaches to clients and clients to communities as well as manufacturing industry leading fitness equipment. He also hosts a wellbeing podcast ‘The Fit Project Podcast’.


Follow Roy through his socials:


Search ‘The Fit Project Podcast’ for a show helping people have better days, every day.

Learn more TFP Fitness Equipment here:

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Charlotte Ramos

Charlotte is a Copywriting Virtual Assistant with over 10 years of experience in marketing content creation, search engine-optimised blog articles and website copy. She's one of our most valuable Angels with vast knowledge of the digital marketing landscape and business systemisation.