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St. Patrick’s Day is fast approaching. And in case you didn’t know, this day is big on the green- and we don’t just mean the colour.

Globally, St. Paddy’s Day is seen to be a time to commemorate the life of the patron Saint of Ireland, Maewyn Succat (yep, St. Paddy’s saint isn’t named Patrick). And as the years have gone by, the date has morphed into a time of merry-making. On 17 March, the streets will be filled with people in green and having the time of their lives.

It’s been estimated by the National Retail Federation that St. Patrick’s Day spending will reach $6.16 billion. The past ten years, spending on the Patron saint’s day has been on an uptrend.


Source: Statista/Forbes

With all this put into consideration, it should be a great idea for your business to get involved in the merrymaking as well. If you’re thinking that creating marketing campaigns and content plans in such a short period of time is impossible, maybe you haven’t considered outsourcing yet. With the help of a virtual assistant, you should be able to get a whole lot done in no time.

Working with a virtual assistant frees you up timewise so you can focus on more important parts of your business or even to join the merry celebrations yourself. Yes, that’s right. You don’t have to ditch the Leprechaun costume. Your virtual team can take care of your business while you’re having the best time with family and friends.

Here are (lucky) seven tasks you can delegate to a virtual assistant for St. Patrick’s Day.

1. Set promotions on anything with the colour green

Chances are high that some of your products are green or at least have the colour green on them if you sell tangible products. A great marketing idea would be to offer those products at a discount or promo (bundles like a “buy one get another free” are another idea).

You can get your virtual staff to help you put together promotional content and prepare your inventory and processes for a promotional like this.

2. Research on St. Patrick’s Day Trivia

There is so much more behind St. Patrick’s day that many don’t know about yet. And when it comes to information, audiences always appreciate a trivia or two.

As the day approaches, it’s a great idea to have your virtual employees do some research so that you can turn St. Pat’s day details into rich articles, infographics and other pieces of content.

3. Wish Everyone Good Luck with A Video Greeting

One of the best personal touches to a special day is a video greeting from you or your team. Your followers and customers sure will appreciate the personal touch.

Why not try making a video and putting it on an email blast, social media post or your YouTube channel? Need any help editing those videos and maybe adding some amazing animations on them? Talk to us today and we can hook you up with our talented video team!

4. Create a Giveaway/Contest

Nothing spells celebration better than “FREEBIES.” As the celebrations begin, extend a generous hand and give out a giveaway or even run a contest. Some ideas might include:

  • A costume contest for people who walk in your store or office. Or you can also bring it online and have people post their costumes online and tag your page.
  • A raffle for your most recent clients and customers.
  • A St. Patrick’s Day-themed quiz bee that you can do on Facebook or Instagram Live.

5. DM Offers to Your Top Followers or Followers with Profile Pictures in Green

Direct messaging people on social media might be a lot of work, but it’s a strategy that has been proven to work. If you don’t have the time to DM people, why not delegate that to your virtual assistant? It might be a worthwhile effort.

6. Create a St. Patrick’s Day Themed Event

Mounting events can be a lot of work, but a virtual team can provide you with the support necessary to get one done. Virtual assistants can provide event support by helping with promotional materials, marketing, landing page design, event logistics, administration and budget accounting. Events will be a whole lot easier with your virtual assistant ready to back you up!

7. Create Special Products for the Celebration

Is product development something your business is good at? If so, take the time to create products that will match with St. Patrick’s day’s themes. You could make merch with four-leaf clovers, a limited edition version of your existing products in the colour green. Ideas are endless, especially when you have a virtual assistant that can help you brainstorm some good ideas.

Not Just Luck

This St. Patrick’s Day, the luck of the Irish will be all the talk. But with business, luck isn’t enough to convert to sales. You need a strategy and all the help you can to turn those strategies into realities. That’s why outsourcing is so amazing and why we’re so passionate about it- because it’s more than just luck. It’s making things happen for you and your business.

Charlotte Ramos

Charlotte is a Copywriting Virtual Assistant with over 10 years of experience in marketing content creation, search engine-optimised blog articles and website copy. She's one of our most valuable Angels with vast knowledge of the digital marketing landscape and business systemisation.