It’s February and love is in the air! It’s this time of the year where people from all around the globe celebrate love as Valentine’s Day draws near. And with that being the context for the season, businesses and organisations take the opportunity to ride the wave.
Valentine’s Day isn’t just a time for more love. In reality, it’s also a time for more spending. With all the gifts and dinner dates being planned, there’s a large pie that your business could be taking advantage of.
Getting a Virtual Team to Help You with Marketing
Marketing is often a daunting challenge for businesses, but it’s a necessary department always. When you’re not marketing your brand, your business will face difficulty growing. But the great news is that you can get help in your marketing- by outsourcing marketing tasks to marketing virtual assistants. Some of the ways a virtual employee can help you with marketing during Valentines Day include:
- Creating graphics and videos for your campaigns.
- Writing content, captions, blogs and descriptions for content that you will push out.
- Scheduling and tracking social media posts.
- Running email marketing campaigns.
- Responding to inquiries and customer concerns.
- Fulfilling orders.
- Tracking expenses.
- Following up on leads.
- And many more!
Maybe you’ve just built your virtual team who will be running your marketing campaigns for you. That’s great! But with Valentine’s Day fast approaching, maybe you haven’t given much thought as to your Valentine’s Day promotional activities and you and your virtual assistant are scrambling!
Not to worry! We’ve got you covered. Allow us to share with you six marketing ideas for you and your virtual assistant to implement this season of love.
1. Sell an Experience
The National Retail Federation shares that over 45% of people aged 18 to 24 are planning to spend on experiences over products this Valentines. The number is not too far behind for those between 25 and 44 years old. That’s a huge demographic.
What that tells you is that you should be giving your customers more than just a product. You need to give them an amazing experience. Consider doing a concert, organising a couple’s hike or even something virtual like an exclusive live stream seminar for married couples.
2. Run Valentine’s Day Related Polls
Online polls are growing in popularity. They’re also great sources of data and feedback. Some of the best ideas businesses can get will be from their social following. Polls are also great ways to build online engagement that will prove to be valuable in the midterm. This Valentines might be a good time to try doing an online poll. You can use software like Survey Monkey or simply use Facebook or Instagram polls.
3. Give Love to the Unfortunate
Valentine’s doesn’t necessarily have to be a time for romantic love. It’s also a great time to show a more universal love such as love for those who are unloved or unfortunate. Why not take the time to give back this Valentine’s? Aside from creating quite the buzz, you’ll also end up being a great influence on others.
A great example of this idea would be when the popular restaurant, Friendly’s, ran a campaign to raise funds for children with Autism to attend their camp. For every $1 donation, Friendly’s gave coupons to their generous customers.
4. Run Two for One Deals
NRF’s article, “How Valentine’s Day is Evolving” also shares that 49% of consumers said they would spend more if they encountered “a really good sale or promotion.” For that, you’ll be in for an amazing treat when you run promotions and deals like giving two for the price of one on your products and services with larger profit margins.
5. Encourage Your Audience to Tell Their Love Stories
There’s sure to be a rich pool of content and stories amongst your following. Sometimes it’s just a matter of getting them to share those stories. Running activities such as contests for themes like “corniest first kiss” stories can help you draw out those valuable stories. Make sure to get those stories shared on social media channels.
6. Go Live on Facebook and Instagram!
According to 99 Firms, Facebook Live videos produce 6 times as many interactions as traditional videos and get 10 times more comments than regular videos. Instagram videos perform pretty well too. Getting people engaged through live videos where you can do things like musical performances or webinars is a great idea for Valentines.
Get Help this Valentines
Most of the time, business owners and managers want to avoid getting too busy during Valentines. That’s understandable given that you most likely have lives and relationships to focus on as well. Who would want to get stuck with work and miss out on date nights with your significant other?
The good news is that you can get the necessary help you need to run campaigns for Valentines Day. You might want to consider hiring a virtual assistant who can help you with your content today. We at Outsourcing Angel would love to help you out.
If you’d like to start working with a virtual team, feel free to get in touch with us. Valentines doesn’t have to be a hectic time for you. Free yourself up to focus on valuable tasks and valuable relationships by outsourcing work to a team.