Instagram’s New Edits App: What We Know So Far & How It Compares to CapCut

Instagram is shaking things up again! This time, they’re stepping into video editing with their new app, Edits, launching on April 30, 2025.

If you’ve been using CapCut, you might be wondering—should you switch? And what does this mean for entrepreneurs and marketers who rely on high-quality video content? 🤔

Here’s everything we know so far!

What is Instagram’s Edits App?

Edits is a full-fledged video editing suite designed primarily for Instagram content creators. It’s a direct competitor of CapCut, but with Instagram’s ecosystem in mind.

“It’s more than a video editing app, it’s a full suite of creative tools,” Adam Mosseri, head of Instagram, explained.

Here are the standout features that we currently know about:

Source: Apple App Store Preview

• Higher Resolution (2k): Reels made in Edits will reportedly be optimised for higher-resolution video—up to 2K! 🤯
• More Collaboration Features: You can save and share drafts and works-in-progress with your team members or friends.
• Organised Tabs: A dedicated tab for inspiration and “keeping track of early ideas”, plus a dedicated “Projects” tab that allows users to manage multiple video projects simultaneously, making it easier to organise content.
• Built-in Performance Insights: Edits can help you track detailed engagement metrics directly within Instagram 😮
• Cutouts Tool: A powerful cutout feature that allows users to isolate specific elements within a clip for more precise and creative edits.

Source: Instagram official creators Threads account

• “Made with Edits” Tag: Instagram has also previewed a new content tag that will be displayed on clips edited using the Edits app, which can potentially boost your visibility and engagement.

Source: Instagram official creators Threads account

You can pre-order Edits by clicking here.

With these perks, it’s clear that Instagram wants Edits to be the go-to tool for influencers, entrepreneurs, and brands looking to create polished video content without leaving their ecosystem.

Here is the announcement about the launch of Edits from the head of Instagram himself, Adam Mosseri.

FYI: This is also a sneak peek at the “much higher-quality camera” of Edits! Mosseri is using the new Edits camera to record this video 👀

How Does Edits Compare to CapCut?

CapCut (owned by ByteDance, the company behind TikTok) has been a game-changer for video creators and many businesses’ brand awareness. But with Instagram launching Edits, should you make the switch? 🤔

Here’s a quick comparison to help you make a decision:

What This Means for Entrepreneurs and Marketers

According to Business Insider, Instagram is not giving preferential ranking to reels with the “Made with Edits” tag—for now. But this might easily change in the future, and videos made with Edits just might perform better in terms of ranking and other metrics.

For business owners and marketers, Edits could still streamline video content creation in three key ways:

• Faster Workflow: No need to juggle multiple apps; edit and post directly to Instagram.
• Better Insights: Get deeper engagement data to refine content strategy and brand awareness on the platform.
• More Professional-Looking Content: Higher-quality edits will make it easier to produce scroll-stopping videos.

If you’re focusing on Instagram marketing, Edits might become your new go-to tool. However, if you need flexibility across other platforms like TikTok and YouTube Shorts, CapCut might still be a good option.

Our Final Thoughts

Instagram’s Edits is clearly designed to keep creators within their ecosystem. With features that rival CapCut and exclusive insights tailored for Instagram performance, it’s definitely worth a try—especially if Instagram is your primary platform for brand awareness!

Will it completely replace CapCut? Not necessarily.

But if you’re an entrepreneur looking for a more streamlined content strategy on Instagram, this app might be exactly what you need 💯

You can pre-order Edits by clicking here!