For businesses, short-form video is now the fastest-growing format for reach and conversion. But juggling multiple shooting, editing, and analytics apps slows teams down!
The new app from Instagram, Edits, consolidates the entire content production workflow so you can create polished, on-brand videos without extra software or watermarks 👌
Here is what you need to know to leverage Edits for your business.
How to get started?
Before you dive into any advanced editing, make sure your team has the same simple, repeatable setup!
This section walks you through the first 10 minutes with Edits—download, sign-in, and a few smart defaults that will keep projects organised long-term 💼
What to Do
Business Tip
Download & Sign-In
Install Edits on iOS or Android and log in with your Instagram account.
Use the same account your social team already manages to keep analytics unified.
Project Library
The “Projects” tab stores every clip and edit in one place for easy hand-offs.
Label projects by campaign name and due date so the pipeline flows seamlessly.
Set Capture Defaults
In Camera Settings, choose resolution (up to 4K), frame-rate, and colour (SDR or HDR).
Save presets for product demos (60 fps), talking-heads (30 fps) and cinematic B-roll (24 fps).
Once these basics are in place, every new video starts with the right settings and a clear folder structure. So there won’t be any last-minute scrambling for assets like a reel or a long-form video needed for your marketing campaigns! 📈
Use cases for Edits in your business
Edits is a level up from other generic video editors, and it shines best when you align it with clear marketing objectives 🎯
Below are four use cases and exactly how to execute them for your business:
Product Launch Teasers
You can record a ten-second hero shot of your new product, layer an AI-animated text overlay for extra punch, then export in both 9:16 and 1:1 ratios so the same snippet fits Reels, Stories, and square ads.
Businesses typically see a higher click-through rate through these short videos compared to static launch graphics 👌
Tutorial Series
Film a single ten-minute screen-share or demo, then slice it inside Edits into sixty-second tips you can drip out daily.
This sustained cadence keeps your engagement with leads steady throughout a launch week. Not to mention it maximises your ROI on one recording session!
Customer Testimonials
With your client’s permission, import a Zoom or in-person meeting recording with them, trim a vertical highlight reel, and auto-generate captions so your prospects can watch even if they have you muted.
Adding social proof like this often increases ad ROAS (return on ad spend) because viewers connect real faces to results! 💯
Recruitment or Culture Reels
Using Edits, you can ask your CEO to record with the green screen option, drop in a branded background, and have them talk about your work culture and other company highlights.
Using culture-first Reels contributes to noticeable bumps in employer-brand impressions and application volume on LinkedIn.
📷: Image source
With these four use cases, you can turn raw footage into conversion-ready assets in minutes.
You can start by testing one use case and watching the numbers in Edits’ live insights dashboard, then double down on whatever drives the most views, clicks, or applications 👍
The sooner you plug these processes into your content calendar SOPs, the faster you’ll see short-form video move real business metrics!
Top tips for shooting high-quality raw footage
Edits (the app and the actual editing process) only go so far. Raw footage drives the real results!
Keep these principles in mind every time the camera rolls when you’re gathering footage for your marketing materials:
If you need long takes, you can record clips up to 10 minutes in Edits. This is perfect for webinars, interviews or behind-the-scenes walkthroughs that you’ll later trim into multiple, shorter Reels.
If you want an “idea shelf”, save audio, effects or competitor posts to the in-app Ideas board whenever inspiration strikes, so your team can revisit them during planning.
If you want no-watermark exports, just capture a clip once, then repurpose everywhere—from LinkedIn to your website hero banner—without a logo locking you to a single platform.
Great content starts at the moment of capture. With Edits, you can make sure nothing good goes to waste! 📷
Sales and marketing are made easier with powerhouse tools like the Edits app by Instagram.
6 best practices to follow for Edits
#1 Storyboard before you hit record
Sketch out three things: your hook (why people should watch), the value (what they’ll learn or feel), and your call-to-action (what you want them to do next).
Once you see those beats on paper, you’ll know exactly which shots you need and avoid wasting time on footage you’ll never use.
#2 Keep your text in the “safe zone”
Social platforms crop videos in different ways. By keeping titles, subtitles and stickers inside the central 1080 × 1350-pixel box, you guarantee viewers can read your message whether they’re on Reels, Stories, or a LinkedIn feed.
#3 Lock in your brand look once
Drop your logo’s hex colours and preferred fonts into Edits, then save them as style presets.
The next time someone on the team edits a clip, your brand palette is a single tap away. No more eyeballing colour values or hunting for font files!
#4 Jump on trending audio quickly
Edits’ insights dashboard flags songs that are starting to blow up. This means you can add a hot track within the first 24 hours, and the algorithm is far more likely to push your Reel to new audiences!
📷: Image source
#5 Always add captions
Many mobile viewers keep the sound off when browsing on platforms. You can generate auto-captions in Edits with just one tap, and this instantly makes your content accessible and binge-able on silent commutes or in open-plan offices.
#6 Milk every asset
A single ten-minute tutorial can spawn three Reels, a YouTube Short, and a Pinterest Idea Pin. How? Edits’ watermark-free exports make it painless to resize and repost content without extra editing!
If you work these tips into your weekly routine, Edits will feel less like another app and more like your own in-house production studio.
Quick FAQs
Is Edits free?
Yes—download, edit and export in 4K without paying or showing a watermark.
Do I need an Instagram account?
Currently, you can sign in with Instagram, which also unlocks Reels-specific insights.
Can I collaborate with my team?
Yes! According to Instagram, you can “easily share drafts with friends, other creators or brands for feedback and creative builds.”
Leverage the Edits app to market your business
Edits condenses your entire short-form video workflow—setup, creation, distribution, and optimisation—into one intuitive mobile hub.
It keeps every project organised from the outset, while built-in tools like AI animation, green-screen overlays, and frame-accurate trimming turn your raw clips into polished, on-brand assets in minutes.
Because exports are watermark-free and accompanied by a live insights dashboard, your team can publish to every platform, track performance in real time, and adjust hooks, captions, or music on the same day a Reel goes live.
With the right approach, Edits can shift from being a shiny new tool to becoming a pocket-sized production studio that drives measurable growth for your business.
