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Our guest this week is someone who has shown how leading through crisis can be difficult, but when you are leading through crisis with courage and creativity, it is a world of difference. Franziska Iseli, Founder of Basic Bananas, The Business Hood and Oceanlovers, is such a courageous leader. In this episode of The Kind Boss, Franziska speaks to founder of Outsourcing Angel, Linh Podetti about how to be courageous in the face of life’s challenges.

A highly experienced marketing mentor and a creative strategist, Franziska shares how you and your business can weather any storm with the right attitude, perseverance, flexibility and adaptability,

Watch this episode, and will learn how:

  • Leading in difficult times requires strength and courage
  • Managing through crisis requires flexibility and adaptability
  • Courageous leadership in times of crisis can help small businesses survive

Franziska’s success as a small business mentor is reflected in the success of her clients. Her business coaching programs have helped numerous small businesses find that creative edge. She is also the author of three bestselling books – Bananas About Marketing, Perception and The Courage Map. Each book is packed with marketing mentoring gems and is a must-read for small business owners!

More valuable tips that you will get from this interview:

  • Marketing strategy
  • Business branding
  • Creative innovation
  • Social businesses
  • Business Identity and Purpose
  • Appealing emotionally
  • Business pivot and vision
  • Leadership and empowerment


Franziska shares some take-aways as you listen to this episode, check below :

  • Basics of marketing and branding
  • Advertising with a human touch emotionally
  • Purpose-driven businesses vs money-driven
  • Making social impacts
  • Focus on adding value
  • Adapting to crisis and pivoting business to situation
  • Leading with certainty and courage
  • Freedom and personal success

Here are some valuable tips about marketing and branding strategies

Purpose-driven pitch

One of the best ways to advertise and brand businesses is through tapping into a great story that is emotionally appealing, personal, true and is human, the more people will be interested and invested in your business. The ones that are driven by something bigger than money, that are driven by making an impact, and want to add value rather than just making money, and playing by your strengths, are the ones that are usually marketed successfully and money comes with it.

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About Franziska Iseli

I’ve attached the full bio in a word doc for you too in case you’d like to take some more snippets from there.
Franziska is a maverick entrepreneur, leading marketing & brand strategist, mad adventurer and the author of three best-selling books.

Her mission in life is to create positive ripple effects through entrepreneurship.
She is also a board member at the global Entrepreneurs Organization and on the judging panel for Singularity University.

In her spare time she loves playing music, spending time with loved ones and going on crazy adventures.

Franziska is a maverick entrepreneur, leading marketing and brand strategist, mad adventurer, author and the co-founder of Basic Bananas, The Business Hood, Oceanlovers and Moments of Humanity.

In 2013 Franziska was awarded the Young Entrepreneur of the Year award recognizing her innovation, creativity and philanthropic involvement.

Franziska is a board member at the global Entrepreneurs Organization EO where she is advising on communications, marketing and branding. She also launched an impact initiative called EOcean to inspire entrepreneurs to be more sustainable.

Franziska sits on the judging panel for Singularity University and has run think tanks at the United Nations to address the UN sustainable development goals through entrepreneurship.

A true visionary and eternal optimist, no challenge seems to be too big for Franziska. She is known for her rebellious nature and doing things differently. She has this rare combination of being both creative and strategic, which makes her a powerful leader in the business world.

Franziska is the author of three bestselling books – Bananas About Marketing, Perception and The Courage Map (foreword by Sir Richard Branson).

She is regularly featured across the media including INC, Forbes, Business Insider, Virgin Inflight Entertainment, Marie-Claire, Cosmopolitan, SmartCompany, Dynamic Business Magazine, BRW, 2UE, Channel 9.

A Swiss born Australian (or Swaussie) with a sharp-witted humour and the ability to speak five languages, she is known to make up words, which keeps everyone amused.

The key to Franziska’s success is her down-to-earth attitude, infectious energy, integrity and courage to take the lead. She is an idea generation machine and her brain seems to often work on double-speed.

Franziska is a big believer in social business and is heavily involved in various ocean conservation and sustainability projects.

In her spare time Franziska loves going on adventures, spending time in the ocean, playing music with her band Salty Lips, learning new things and spending time with family and friends.
On one of her recent adventures she rode her motorbike from Switzerland to Kazakhstan along the Silk Road (12’000km) which made for interesting tales.

Sign up for Basic Bananas’ Marketing Blast Off Workshop and discover innovative ways to revolutionise your marketing:

Visit and learn more about Franziska:

Look up for her latest book The Courage Map

Virtual Summit for Business Owners:
and follow her on her Instagram: @franziskaiseli

Charlotte Ramos

Charlotte is a Copywriting Virtual Assistant with over 10 years of experience in marketing content creation, search engine-optimised blog articles and website copy. She's one of our most valuable Angels with vast knowledge of the digital marketing landscape and business systemisation.